In a world driven by global trade, some of your most exciting opportunities might be in new regions. It can be challenging to launch your brand and connect with customers in new countries, but when you do, the growth potential is limitless! Intershop makes it easy to quickly and efficiently adapt your online stores to local markets with global e-commerce.
Running a global e-commerce business can be a daunting task. The Intershop global e-commerce platform enables you to surpass the challenges of selling to local markets, blending your international e-commerce expertise with local market knowledge to yield maximum results.
Our global e-commerce solution allows your core e-commerce and regional teams to collaborate efficiently and effectively, offering them four superpowers:
Create a globally coordinated experience for market-specific B2B or B2C stores with relevant local data and catalogs.
Set up and manage multiple touchpoints, regional channels, and brand stores from one central location - no matter how many countries and markets you’re selling in.
Import price lists, product descriptions, and pictures. Localize your payment and shipping options, including freight classes and other essential details.
Individual rights management
Assign users to specific regions and grant individual rights and permissions, allowing business users to configure regional settings, such as time zones and default metrics.
Be aware of different needs
The perfect global e-commerce strategy serves different customer needs in every region you operate in. Apart from that, business growth and increased online sales will greatly depend on your commerce platform, which should complement your e-commerce strategy.
Centralize your global e-commerce
Keeping the costs down is obviously a very effective way to improve your global e-commerce initiative. Operating different e-commerce solutions in different countries, however, takes a lot of effort, money, time, and expertise. Leading B2B firms opt for a centralized approach which enables them to balance their global e-commerce strategy and regional needs.
Research is key in global trade
Demand for your products and services may differ in each market. This is partly due to the level of awareness of your brand, and partly to the size and maturity of your partner network and country sales organization. So, before you launch a global trade in a new country, create a localized marketing plan and determine which global e-commerce strategies will work best to support future growth.
Intergrate all your network in your global e-commerce platform
When developing your global commerce strategy, it's important to understand the country-specific business models and supply chains. We recommend to choose a commerce platform that is flexible enough to support all business models, such as direct sales, direct-to-consumer, online sales, indirect sales via wholesalers and business partners, marketplaces, etc.
“The strong internationalization capabilities of the Intershop Commerce Platform, help us to sell in 34 regions and keep deployment costs to a minimum.”
Intershop is the leading choice for the world’s most successful B2B organizations. Get in touch with one of our specialists or book a demo to find out why.