Help buyers find what they need with rich, reliable product information

B2B shoppers have complex product needs. Intershop Product Information Management makes it easy to find exactly what they're looking for, no matter where they go.

product informations management
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Accurate product details on every single touchpoint

In the digital world, product details can make or break a sale, as well as impact returns and customer satisfaction. Today’s customers need accurate descriptions, measurements, images, and videos! If you want to earn their trust, they have to be spread across all touchpoints! Product Information Management lets you tackle all that and more from one comprehensive system while improving consistency, decreasing time to market, and saving tons of time.

Create a single source of truth

Control all your product information from one central system to deliver a consistent story and better search results across all your catalogs, digital channels, and business partners.

Increase engagement

If you want to sell more, you’ve got to show up in an online search! Make sure your all products are easy to find in digital catalogs -- even complex configurable ones like machines with accessories.


Multi-channel reach

Show your audience how relevant you are, on the right channel at the right time. Whether they’re in-store, online, on their phones, or using social media, make every interaction count!

Streamlined, personalized sales

Approval workflows and validation rules let you offer customized services, prices, and recommendations based on shopper behavior.


Create, update, and syndicate all your product content

Product information management doesn’t have to be a nightmare! Take control of all your essential product details, increase efficiency, and update the data across all your regions and channels with Intershop Product Information Management.

Unlimited assortment

There’s no limit to the number of products you can manage! In addition to master product information, you can also localize your data.

Quality control

Run automated reviews to ensure all your information is complete before you publish.

Pricing & currency

All the pricing capabilities you could want -- including customer or country-specific prices lists, taxes, limited-time offers, and currency conversions.

Product relationships

Define product relationships to upsell services or accessories… or suggest an alternative if something is out of stock.

Batch processing

Update product details in just a few clicks with batch processing supported by the standard import and export formats.

Product syndication

Distribute the latest product information to different channels, regions, customer groups, catalogs and marketplaces.

Manage structured & unstructured information

From descriptions and images to pricing and availability, you can manage all your crucial product information in a wide range of formats.

Accurate product information keeps the world’s biggest industries afloat

Shipping companies provide an essential link for some of the world’s biggest industries and supply chains. And if you’re dealing with massive amounts of valuable cargo, delays are an expensive proposition. So when it’s time to do maintenance and repairs, companies like Royal IHC need to be sure they’re ordering the right parts. Accurate product information ensures they get their ships out of the dock on schedule, in good working order.

“The ships we build are made of many different parts. Identifying the part that needs to be replaced and ordered, is the hardest… With the correct information, the right parts are ordered, which can then be replaced quickly, efficiently, and on time. This guarantees that the ship remains fully operational.”

Dirk-Jan Goudswaard Director Marketing ShipSupport/Royal IHC
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Want to discover the most efficient way to manage your product information?

Intershop is the leading choice for the world’s most successful B2B organizations. Get in touch with one of our specialists or book a demo to find out why.

Octavio Perales
Octavio Perales
Director of Digital Solutions Phone