Orchestrating complex B2B order cycles

Orchestrating complex B2B order cycles

Today’s B2B environments are getting more and more complex. The management of the increasing number of digital interaction channels like e-commerce, EDI or B2B networks in combination with a harmonized view on all inventories and orders across all channels in different functional and technical silos - all this requires considerable effort, but is crucial for realizing an omni-channel customer experience.

No wonder then that order management systems were viewed by almost six in ten (58%) respondents as central to the successful execution of an omni-channel strategy. They make it possible to orchestrate orders through complex fulfillment workflows and support complex ordering scenarios while delivering a trusted source of inventory data across the enterprise.

Indeed, 94% of those who have integrated OMS with their B2B commerce landscape report this has had a positive impact on their e-commerce operations.

While 42% of organizations have yet to integrate OMS, half of those (19%) plan to do so in the next three years. Of those that have already implemented an OMS system, 63% report they expect to see more accurate order capture as a result while 59% expect to benefit from customer account tracking – a capability that will enable them to deliver enhanced personalization.

According to the 2016 e-commerce research report “Taking the Fast Track into the Digital Future of B2B Commerce”, other anticipated benefits that will accrue from the integration of OMS in the next three years include:

  • Improved stock level management (58%)
  • A more efficient e-commerce operation (57%)
  • Better integration between ordering, supply and delivery (56%)
  • Better supply chain management (56%)
  • Fewer lost orders (52%).

Want to know how most B2B organizations are reaping the rewards of their IT investments? Download the full report here.

Matthias Müller

Senior Product Marketing Manager

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