The Recommendations API built with Microsoft Azure Machine Learning helps your customer discover items in your catalog. Customer activity in your digital store is used to recommend items and to improve conversion in your digital store. The recommendation engine may be trained by uploading data about past customer activity or by collecting data directly from your digital store. When the customer returns to your store you will be able to feature recommended items from your catalog that may increase your conversion rate.
Intershop offers an innovative cloud-based e-commerce technology as a scalable solution in Microsoft's Azure cloud platform. In conjunction with the Synaptic Commerce architecture geared for extensibility, further successive cloud-based solutions such as Dynamics AX, Dynamics CRM or Power BI will be provided. This lays the foundation to offer industry-specific solutions.