Google Analytics is a tracking tool of the US company Google LLC, which allows you to measure your advertising ROI and create a detailed data analysis.
Google Analytics lets you analyze data from all touchpoints in one place, for a deeper understanding of your customer experience. You can then share the insights that matter with your whole organization.
Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.