Boie utilizes digitization of technical wholesale for its sales

  • Digital sales live on Intershop 7.10
  • individual assortment of products, prices and conditions for each customer

Jena, Germany, November 19, 2019 – The Boie GmbH went online with their new shop From now on the company bundles the sales for its customers from mechanical engineering, metalworking and maintenance there. The family business, which began more than 150 years ago as a plumber and installation company, is today one of the most important companies in the technical wholesale business in Germany.

As such, it successfully uses the digital commerce. The existing shop no longer offered sufficient possibilities to meet the individual requirements of the customers. A more modern sales concept was developed for requirements in the areas of rolling bearings, drive technology, automation, tools and industrial supplies. Using the experience gained, the offering was lifted to a new level with the help of the Intershop-based enterprise solution.

Hans Boie, Managing Director, explains: "Our customers' procurement processes are in a state of transition. New concepts, individual solutions and offer options are being sought. Our online offering provides our customers with a targeted response to their needs. Each customer has his "own" shop after logging in. Beginning with the prices, to the assortment up to the individual conditions. The close connection to our ERP system offers us and our customers a high level of transparency and direct access".

In the login area, customers find simple order tracking and history, a faster order process and direct access to stored products in the shopping cart.

Jochen Wiechen, CEO of Intershop: "Hans Boie knows exactly what his customers want. His company carefully addresses these requirements with its portfolio and range of services. In doing so, he not only uses the decades of industry knowledge of his family-owned company, but also makes consistent use of our company's online expertise. We are already looking forward to further cooperation".

Boie has its eyes set on the next stages of digital sales. In addition to the constant growth of the product range available online, further concepts such as IoT and other services in the customer portal will play an important role in the mid-term.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Go back

Intershop Logo

Stay up-to-date!

Are you a journalist, editor or blogger? Are you looking to talk to our experts about digitization opportunities and technology trends?

Click here for our press releases and the topics behind them.

Mercedes Zaremba
Press Mercedes Celine Zaremba Corporate Communications Manager Phone