Jena, 10 November, 2020 – Alkor, a cooperative group of distributors of stationery, office, school and early childhood supplies, has selected Intershop and partner DATASOLUTION for the redesign of its digital platform. The site serves as portal for Alkor´s B2B sales site for its brands Majuscule and Burolike. Additionally, it addresses its B2B2B business for the group's members.
Extra motivated by the advantages gained from the re-platforming done in 2014-2016, it just has taken the next step boosting their digital sales channel with the latest project going live recently. With the new platform and additional functionality in place, the group continued with its successful B2B business, but has now extended its reach significantly. Thanks to its capability to manage different brands in this environment, Alkor now also provides its business partners the option to rent digital stores for their reseller channels which do not need to set up an own e-commerce platform or invest in sales and marketing activities. This way, the group reaches yet new market segments. Already, among the customers are businesses of all sizes, but also schools, clinics, and local authorities.
The customer portal helps putting customers in the focus of the business. It handles personalized catalogs and pricings, individual basket approval workflows and specific taxing requirements. According to their requirements, customers can conveniently place recurring orders and group orders thus lowering costs per order. Allowing the placement of counterproposals and sharing content by brand and customer are further options to help nurture the customer relationship and the group´s further development.
“We are happy with the results we´ve been seeing already. Our growth is based on the customer satisfaction we achieve with the new way we do business in our market. With our dedicated site for customer acquisition we even have set the stage to realize further ambitions for the group´s members.”, comments Laurent Proy, Managing Director, at Alkor.
Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With more than 25 years’ experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.
Intershop is built to boost your business. Learn more at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.