Customer care made easy with the industry’s best e-commerce site

Moving beyond

As in any other B2B area, online revenues in the Automotive Aftermarket are growing at an unprecedented rate. In 2019, the e-commerce size in this sector exceeded $8.7 billion and is expected to grow steadily over the next years. To meet the high demand for online ordering, Highline Aftermarket LLC needed to establish a scalable 24/7 online channel. The existing solution limited the growth of the business, lacked flexibility and didn't have the self-service shopping features their customers needed.

Therefore, the focus of the new online store was on enhanced product visibility and extensive self-service capabilities to increase customer adoption and strengthen market share organically.


  • Business grown out of old solution
  • Need to meet the increasing B2B customer demand to request parts and services online
  • Enhanced product visibility and extensive self-service capabilities
  • Strengthening market share organically


  • “Amazon-like” shopping experience and access to the industry’s broadest assortment of over 4,500 items
  • Individually created parts finder to ensure that only the right products end up in the shopping cart
  • Smooth project process with stakeholders from different departments to identify customer needs and business requirements right from the start


  • Customer-centric and intuitive platform with low business risk to focus on scaling the business
  • Tremendous increase of monthly online registrations
  • More time for the sales team to help support customers in deeper ways


Our initial growth goal for year one was to drive a 10% increase in new online customer registrations. After the first six months, we saw an increase of over 22%!

Mike Quinlan


Highline Aftermarket LLC

Online Store URL:

Business Model


Implementation Partners
DSS Partners

Synaptic Commerce Partner
Okta Identity Cloud


Contact us now!

Octavio Perales
Octavio Perales
Director of Solutions