Online revenues in the automotive aftermarket are growing at an unprecedented rate. To meet the high demand for online ordering, Highline Aftermarket needed to establish a scalable 24/7 online channel. The existing solution limited the growth of the business, lacked flexibility and didn't have the self-service shopping features their customers needed. Therefore, the focus of the new online store was on enhanced product visibility and extensive self-service capabilities to increase customer adoption and strengthen market share organically.
Highline Aftermarket is North America’s premier distributor of automotive chemicals and products, offering strategic manufacturing and market exclusives to thousands of client businesses.Visit shop
years quick lube industry leader
thousand total square foot distribution space in 4 distribution centers across the country
million items shipped each month
"Our initial growth goal for year one was to drive a 10% increase in new online customer registrations. After the first six months, we saw an increase of over 22%"!
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