Intershop is Leading VBH Holding GmbH Into the Digital Future on Microsoft Azure

  • traditional Baden-Württemberg company digitizes sales channels
  • Cloud commerce offer chosen for roll-out of 10 country channels of the online portal
  • operation and hosting by Intershop's Cloud Services team

Jena, Korntal-Münchingen, January 03, 2019 – The world's largest wholesale group for fittings and accessories for the manufacture and assembly of windows, doors, and facades, VBH Holding GmbH, has selected Intershop for its strategic digital transformation, based on a revenue-based Cloud Commerce platform for all brands and Group companies.

Together with Intershop as a strategic partner, the company will drive the digital transformation as a traditional wholesaler. The cooperation is initially planned to last five years. As a first step, the sales channels will be digitized using the Intershop Commerce Suite based on Microsoft Azure.

The first step was taken by esco Metallbausysteme GmbH, which covers the metal construction sector within the VBH Group. The company has completely reworked its web shop. The new portal offers around 50,000 products from high-quality manufacturer brands as well as products from the systeQ and greenteQ in-house brands. "We want to offer our customers a convenient and powerful ordering platform. This is why it is particularly important for us to be able to configure our lock packages in the new shop," says Kevin Münch, Head of e-commerce at esco.

With logistics and marketing concepts as well as technical consulting services, training and education concepts, VBH Holding has been at the top of the market segment for more than 40 years.  The Group employs more than 2,500 people in 28 countries and has an annual turnover of 610 million euros.

 "With our highly scalable software and the most secure Cloud solution from Microsoft, we were once again able to provide a convincing solution," says Markus Klahn, COO of Intershop. "Our experienced Intershop Cloud Services team will implement and host the managed service operation itself. We look forward to supporting VBH in the implementation and further development of its digital strategy as a valuable partner".

Oliver Maisch, CIO at VBH Holding GmbH, adds: "The digitization of our sales activities is central to our positioning in the market. The roll-outs in the Netherlands, Belgium and Germany are only the beginning of the joint process. Another seven countries are in our strategic focus".

In addition to digital touchpoints, the company's digitization strategy will in future be expanded to include online business management and proactive application management.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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