Heutink realizes its full potential with the Intershop Commerce Platform

  • New product and target groups required migration to future-proof e-commerce platform
  • Personalized portals based on customer types
  • Integration with best-of-breed CMS and marketing tools
  • SPARQUE.AI implemented for website search and product recommendations

Jena (DE) / Nijverdal (NL), November 17, 2022 – Heutink Primair Onderwijs B.V., an international distribution and manufacturing company of educational supplies for elementary school, high school, and childcare facilities, has successfully re-platformed to the Intershop Commerce Platform.

Due to new products, services, and target groups, Heutink wanted a new e-commerce platform that was more than an order entry tool. It should inform, inspire, and advise customers to show the full potential of what Heutink has to offer, increase customer satisfaction, and improve the customer journey.

There were several challenges in this process: On the one hand, the complex customer needs making access management essential. On the other hand, a solution for both offline and online school materials in the form of licenses. Moreover, there is a peak season right before the summer holidays, when all customers order their materials simultaneously. For Heutink, this means 5,000 order lines per hour. Tjibbe van Doorn, E-commerce Manager at Heutink: "Because of the extensive possibilities and the high-commerce performance, we selected the Intershop Commerce Platform, which the Intershop business partner De Nieuwe Zaak implemented."

The online shop went live just before the peak season. “The result is a commerce platform that marks the beginning of Heutink’s digital transformation”, says Tjibbe van Doorn. For an improved, more relevant customer experience and high customer satisfaction, SPARQUE.AI is already being implemented – Intershop’s solution for website search and product recommendations.

Learn more about our customer Heutink here.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at www.intershop.com.


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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Mercedes Zaremba
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