Jena, Germany, October 4, 2022 – In order to adapt to the rapidly changing requirements of the market and digitalization, Bürklin Elektronik GmbH & Co. KG decided, after strategic planning, to raise its online shop to a new level and make it even more efficient on the basis of the Intershop Commerce Platform.
The leading distributor in Europe for high-quality electronic components and related services wants to focus even more on its customers with new functions, a clear structure, and a new design. The Smart Bürklin online shop is intended to increase the digital presence and improve the buying experience for customers. Caren Jaeger, Head of E-Commerce at Bürklin Elektronik: "With the new online shop, we have created the conditions for further growth and the integration of future digital trends. After a successful go-live, it is important to continuously optimize and further develop our online shop functionally and technically based on our customer requirements and needs."
In addition to optimizing user-friendliness through fast loading times and a new design for intuitive operation on all end devices, the Intershop Commerce Platform also enabled improved search and filter functions as well as expanded customer self-service functions. The digital customer portal makes all important information available in one central location and offers comprehensive functionalities, so that customers are always flexible and independent. In addition to their order history, they can access the current order status with shipment tracking, maintain their master data themselves and manage their watch lists and order templates.
Peter Dietrich, VP Sales DACH at Intershop: "Especially with extensive product ranges and complex requirements for different sales channels, the state-of-the-art Intershop Commerce Platform can show off all its strengths. With maximum flexibility and performance, Bürklin Elektronik is ideally equipped for future growth."
For more information, you can visit the Bürklin Elektronik website here.
Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.
Intershop is built to boost your business. Learn more at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.