Alturos Destinations migrates its One-Stop-Shop to Intershop

  • Swiss market leader in tourism e-commerce realizes growth ambitions
  • strategic Replatforming from Magento to Intershop

Jena, Germany, March 28, 2019 – Alturos Destinations AG, market leader in digital tourism distribution solutions in Switzerland, has selected Intershop for its omnichannel e-commerce solution Peaksolution®.

The existing platform will be used for the digital marketing of services in Switzerland. Well-known companies such as BLS, Rhätische Bahn, Jungfraubahnen and Matterhorn Gotthard Bahn / Gornergrat Bahn offer their customers the opportunity to book their mountain railway tickets, as well as accommodation, ski courses, concert tickets, parking tickets, adventure packages and much more, conveniently from their homes in a one-stop shop. Tourist destinations also rely on Alturos destinations for digital marketing, such as the Jungfrau region in the Bernese Oberland or the Zillertal valley in Austria.

In workshops lasting several days and after a very detailed technical due diligence, those responsible at Alturos Destinations were able to see for themselves that Intershop, with its rich portfolio of B2B functionalities, offers better conditions for strategic growth than the Magento solution previously used. The replatforming project will largely be implemented by the e-commerce experts at Alturos Destinations themselves.

Dr. Jochen Wiechen, CEO of Intershop, comments: "International competition in tourism requires the highest level of digital communication and accountability. The volume of digital bookings is growing rapidly and requires scalable and robust e-commerce solutions. We are pleased that Intershop will support this growth at Alturos in the future".

Gilberto Loacker, Chairman of Alturos Destinations: "We know the preferences of tourists in Switzerland, Austria and the wider Alpine region very well. With our Skiline® solution, we already have more than 3.4 million users, who now cover more than 25 billion vertical meters per year. With our Destination Management product Peaksolution® we accompany our customers in the implementation of their digitization strategies in sales and marketing. The competitive situation in tourism as well as the demands of the modern guest require a complete and simple digital bookability of all tourist offers and infrastructures. Together with our partner Intershop, we will develop the next generation of scalable e-commerce solutions for tourism".

Dr. Christian Fillinger, CEO of Capptoo: "We are committed to ensuring that Alturos Destinations' customers get the best solution. To this end, we have brought together industry experts from the Swiss tourism industry with those from the e-commerce market. We are convinced that with Intershop, Alturos Destinations has made the best possible choice to help them and their customers grow in the future".


About Alturos Destinations

Alturos Destinations AG is an international key player whose solutions ensure perfect, digital customer lifecycle management of a destination and is a faithful companion in the planning and implementation of digitization strategies.

With Skiline®, the largest winter sports community in the world, Alturos Destinations is the market leader in digital winter sports entertainment. With the product Peaksolution®, Alturos Destinations supports various tourist destinations and railways in the digital marketing of B2C and B2B. With EMMA® Alturos Destinations offers a fully integrated platform for individual digital guest communication.

About Capptoo:

Capptoo AG is a consulting and software agency specializing in eCommerce strategies, including analysis and optimization of existing online processes and platforms. The Zurich-based company has successfully launched hundreds of projects. From innovative websites to smart and high-turnover e-commerce platforms to social media solutions. Capptoo strengthens brand presence, increases online turnover and enables competitors to stay ahead with the right tools.

In addition, Capptoo checks financial planning and reporting processes (FP&A) for deficits and optimisation potential and evaluates the corresponding BI software. Further information about Capptoo can be found on the Internet at and now at (real-time feedback platform).

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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