B2B Online Europe 2026
VIP Workshop: AI in action: Design Your First Agentic B2B Buyer Journey
Wednesday, December 02nd 10:30 AM - 11:30 AM
Think like an AI agent: Discover how AI finds and recommends products through external AI platforms like ChatGPT and onsite copilots, using enriched product data and intelligent discovery.
Design your own agentic journey: Get hands-on with real-world B2B scenarios - from selecting an order entry channel and placing orders to identifying spare parts and scheduling maintenance appointments.
Turn AI into business action: Explore how agents connect product data, customer-specific pricing, business rules, and workflows - and identify practical steps to make your business agent-ready.
Speaker:
Liz Osterloh, Product Marketing Manager, Intershop Communications AG
Tobias Giese, EVP Customer Lifecycle, Intershop Communications AG
Questions or feedback?
Feel free to contact me if you are interested in our events and webinars or have questions about the registration process. You have already joined one of our events? Then I would be pleased to receive your valuable feedback. It will help us plan and improve future events matching your needs!
