Applied AI for Distributors 2025 (Chicago)
Marriott Chicago O’Hare (Chicago, Illinois)
We had a blast! Thank you for joining us at Applied AI For Distributors 2025.
North America's only event for distributors and wholesalers that is focused on Artificial Intelligence!
From June 24-26, 2025, leading distributors came together in Chicago to discuss the real potential AI has to offer. Take a look at the highlights below. We're excited to see you in 2026!
✓ Workshop
From Unclear To Unstoppable: Mapping Digital Maturity & AI Readiness in E-commerce
E-commerce. AI. Everyone’s telling you they’re the future—yet for many distributors, the present feels messy.
Maybe you’ve launched a site—or three—which still isn’t delivering. Maybe you're still trying to get buy-in to begin. Either way, the pressure is mounting. Leadership wants ROI. Sales reps feel threatened. Customers still pick up the phone because your site isn’t helping them get what they need.
This session was a practical reset for everyone in the room.
We walked through a self-assessment based on the market-leading B2B e-commerce Maturity Matrix—a proven framework based on 30 years of experience helping distributors move from digital noise to strategic action. The matrix evaluates critical areas like self-service capabilities, customer experience, organizational alignment, and digital tools, to build a clear, actionable roadmap. People left with a practical tool to:
■ Understand their current e-commerce maturity—what’s working, what’s missing, and which gaps to fill first
■ Prioritize where AI and e-commerce can drive the most business value
■ Align their teams and take the next step with confidence
✓ Speed Networking
Attendees had the chance to exchange ideas, discuss industry trends, and explore potential collaborations with us in a fast-paced and fun speed networking session! Thank you to everyone who signed up - this was fun!
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Feel free to contact me if you are interested in our events and webinars or have questions about the registration process. You have already joined one of our events? Then I would be pleased to receive your valuable feedback. It will help us plan and improve future events matching your needs!
