We use the Google AdWords advertising system on our website, including conversion tracking. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, referred to as “Google” below.
We use conversion tracking to promote our services to specific targets. The legal basis is point (f) of Article 6(1) of the GDPR. Our legitimate interest lies in the analysis, optimization, and efficient operation of our website.
If you click on a Google ad, our conversion tracking stores a cookie on your device. These conversion cookies become invalid after 30 days and are not used for personal identification.
If the cookie is still valid and you visit a specific page on our website, both we and Google can analyze the data to establish that you have clicked on one of our ads placed on Google and that you have then been directed to our website.
The information collected in this way enables Google to provide us with statistics about the visit to our website. This also provides us with information about the number of users who have clicked on our ad(s) and about our webpages that are subsequently accessed. However, neither we nor third parties who also used Google AdWords will be able to identify you in this way.
You can also prevent cookies from being installed, or restrict them, by configuring the settings in your Internet browser. You can also delete stored cookies at any time. The steps and actions required for this depend on the specific Internet browser that you use. If you have any questions, please use your Internet browser’s Help section or documentation or contact its manufacturer or support service.
Recipient:
Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin 4, Ireland
Storage duration:
Session
Third country transfer:
Consent for Google Analytics also includes consent to a possible transfer of the data to the United States without an adequate level of data protection and without suitable guarantees (lack of enforceability of rights of data subjects and possible disproportionate access to user data by state authorities). The use of Google Analytics requires the transfer to third countries. If you do not wish to consent to the transfer to third countries, you must deselect Google Analytics.