Consent for cookies and similar functions

Plug-ins from the streaming platform “YouTube.de” or “YouTube.com” are integrated into our website, making it possible to play videos directly on our website. When the streaming feature is used, information is also processed which is stored on users’ devices. The purpose of this data processing is to integrate visual content (“videos”) on the website that we have published on “YouTube.de”/”YouTube.com”. The videos are embedded in “extended privacy mode”, which means that no data about users will be transferred to YouTube if they do not play the videos. When videos are played on our website, YouTube receives the information that the corresponding page of our website has been retrieved. Additionally, access data – in particular the IP address, browser information, the website visited before, and the date and time of the server request – is transmitted to Google. This occurs regardless of whether YouTube provides a user account that users are logged in with or whether no user account exists. If users are logged in to Google, the user data will be directly associated with the corresponding YouTube account. YouTube stores the data in the form of usage profiles and processes it, for statistical analysis and online advertising purposes, regardless of whether the user has a Google account.

Recipient: YouTube LLC (headquarters at 901 Cherry Avenue, San Bruno, CA 94066, US; controller within the EU: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; Google, LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, US (hereinafter referred to as “YouTube”)

Storage duration: We do not store any data when using YouTube. For more information about how long YouTube stores data, please refer to https://policies.google.com/privacy.

Third country transfer: When consenting to the use of YouTube, this also includes consenting to a possible transfer of data to the US. The US is classified by the European Court of Justice as a country without an adequate level of data protection and without appropriate safeguards according to EU standards. In particular, there is a risk that your personal data may be processed by US authorities for monitoring and surveillance purposes, possibly without the possibility of a legal remedy to prevent access to the data or to establish the illegality of the access. In addition, there can be no assurance that your rights as a data subject can be fully implemented and that supervisory authorities in the US will take appropriate remedial action. Using YouTube involves such data transfers to third countries. If you do not wish to consent to your data being transferred to a third country, then you must disable YouTube.

Plug-ins from the streaming platform Vimeo are integrated into our website, making it possible to play videos directly on our website. When the streaming feature is used, information is also processed which is stored on users’ devices. The purpose of this data processing is to integrate visual content (“videos”) on the website that we have published on Vimeo. When videos are played on our website, Vimeo receives the information that the corresponding page of our website has been retrieved. Additionally, access data – in particular the IP address, browser information, the website visited before, and the date and time of the server request – is transmitted to Vimeo. This occurs regardless of whether Vimeo provides a user account that users are logged in with or whether no user account exists. If users are logged in to Vimeo, the user data will be directly associated with the corresponding YouTube account. Vimeo stores the data in the form of usage profiles and processes it, for statistical analysis and online advertising purposes, regardless of whether the user has a Vimeo account.

Recipient: Vimeo Inc., 555 West 18th Street, New York, New York 10011, US, email: legal@vimeo.com

Storage duration: We do not store any data when using Vimeo. For further information about how long Vimeo stores data, please refer to https://vimeo.com/privacy.

Third country transfer: When consenting to the use of Vimeo, this also includes consenting to a possible transfer of data to the US. The US is classified by the European Court of Justice as a country without an adequate level of data protection and without appropriate safeguards according to EU standards. In particular, there is a risk that your personal data may be processed by US authorities for monitoring and surveillance purposes, possibly without the possibility of a legal remedy to prevent access to the data or to establish the illegality of the access. In addition, there can be no assurance that your rights as a data subject can be fully implemented and that supervisory authorities in the US will take appropriate remedial action. Using Vimeo involves such data transfers to third countries. If you do not wish to consent to your data being transferred to a third country, then you must disable Vimeo.

The web analytics service Google Analytics uses technologies such as cookies, tracking pixels and device fingerprinting to track specific user behaviour on websites. This involves processing information that is stored on users’ devices. Google uses the tracking pixels embedded in websites and the cookies stored on users’ devices to process the information generated about the use of our website by users’ devices, and access data, for the purpose of statistical analysis – e. g. the fact that a specific website has been accessed or the user registered for newsletters. For this purpose, it is also possible to determine whether different devices belong to you or to your household. Access data includes in particular the IP address, browser information, the website visited before and the date and time of the server request. Google Analytics is used with the “anonymizeIp()” extension. This shortens IP addresses before they are processed, in order to make it more difficult to identify individuals. According to Google, the IP addresses are shortened within member states of the European Union. Due to the use of the Google Analytics tool, the user’s browser automatically establishes a direct connection to the Google server. If a user is registered with a Google service, Google can associate the visit with the user’s account and create and evaluate user profiles across applications.

Recipient: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland and Google, LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Third country transfer: When consenting to the use of Google Analytics, this also includes consenting to a possible transfer of data to the US. The US is classified by the European Court of Justice as a country without an adequate level of data protection and without appropriate safeguards according to EU standards. In particular, there is a risk that your personal data may be processed by US authorities for monitoring and surveillance purposes, possibly without the possibility of a legal remedy to prevent access to the data or to establish the illegality of the access. In addition, there can be no assurance that your rights as a data subject can be fully implemented and that supervisory authorities in the US will take appropriate remedial action. Using Google Analytics involves such data transfers to third countries. If you do not wish to consent to your data being transferred to a third country, then you must disable Google Analytics.

The "Leadfeeder" tracker captures the visitor's IP address to identify the company and geographic location. The "Leadfeeder" tracker adds a visitor cookie. This cookie is called _lfa and has an expiration date of two years from when it was first set. The cookie is set only for the website domain, "Leadfeeder" does not use any third-party cookies. All visit data is aggregated at the company level. Furthermore, the behavioral data of all website visitors is collected. This includes the pages accessed, the origin of the visitors and the time spent on the website. "Leadfeeder" also enriches this enterprise data with contact information for individuals from publicly available data sources. Data partners for contact data include Hunter and Full Contact.

Recipient: Liidio OY / Leadfeeder, Mikonkatu 17 C, 00100, Helsinki, Finland

Storage duration: 2 years

Third country transfer: The consent for “Leadfeeder” also includes consent to a possible transfer of the data to the USA without an adequate level of data protection and without suitable guarantees (lack of enforceability of rights of data subjects and possible disproportionate access to user data by state authorities). The use of “Leadfeeder” requires the transfer to third countries. If you do not wish to consent to the transfer to third countries, you must deselect “Leadfeeder”.

We use the Pardot Marketing Automation System ("Pardot MAS") of Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA ("Pardot"). Pardot is a Salesforce software module for recording and evaluating the use of a website by website visitors. Insofar as Pardot LLC processes personal data, the processing is carried out exclusively on our behalf and in accordance with our instructions. We have ensured compliance with the EU Data Protection Directive through a separate agreement with salesforce.com, Inc.

Pardot tracks visitor and prospect activities on your website and landing pages by setting cookies on their browsers. Cookies are set to remember preferences (like form field values) when a visitor returns to your site. Pardot also sets a cookie for logged-in users to maintain the session and remember table filters.

Recipient: Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA

Storage duration: 10 years

Third country transfer: Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies don’t store personally identifying information, only a unique identifier. Pardot sets first-party cookies on your tracker subdomains and Pardot domains. Pardot uses third-party cookies on https pages and when your account doesn’t have a tracker subdomain set up.

We use ‘WebSights’ by ZoomInfo Technologies, 805 Broadway St Suite 900 Vancouver, Washington 98660, USA (“WebSights”). ZoomInfo offers a business-to-business data platform utilized by sales and marketing teams. “Websights” is a feature that attempts to match the IP address of a website visitor to an IP address of a profiled company in the ZoomInfo platform. These IP addresses are only matched if it’s a known company address and cannot be tied to individual person. Non-matching, personal IP’s are dismissed by the app. The processing is caried out on our behalf and in accordance with our instructions. WebSights tracks visitor and prospect activities on the website and landing pages by setting cookies on visitors’ browsers. Cookies are set to remember preferences (like form field values) when a visitor returns to your site.

Recipient: ZoomInfo Technologies, 805 Broadway St Suite 900 Vancouver, Washington 98660, USA

Storage duration: 1 year

Third country transfer: The consent for “WebSights” also includes consent to a transfer of the data to the USA without an adequate level of data protection and without suitable guarantees (lack of enforceability of rights of data subjects and possible disproportionate access to user data by state authorities). The use of “WebSights” requires the transfer to third countries. If you do not wish to consent to the transfer to third countries, you must deselect “WebSights”.

The "Website Custom Audiences" online marketing tool from "Facebook" collects information about user behavior on our website via technologies such as "tracking pixels" ("Facebook Pixel"), "cookies" and "device fingerprinting". This allows users of the website and users of "Facebook" who belong to a comparable target group to be shown interest-based advertisements ("Facebook Ads") when visiting the social networks "Facebook" and "Instagram". With the help of the "Facebook pixel" (small graphics that are also integrated on our website and that are automatically loaded when our website is called up and allow user behavior to be tracked), the user's browser automatically establishes a direct connection with the "Facebook" server. By integrating the "Facebook pixel", "Facebook" processes information generated by "cookies" about the use of our website by the user's end device - e.g. that a certain web page was called up - and processes access data, in particular the IP address, browser information, the website previously visited, the "Facebook ID" and the date and time of the server request, for the purpose of playing out personalized advertisements. If users are registered with a "Facebook" service, "Facebook" can also assign the collected information to the respective "Facebook account" of the users.

The "Facebook Analytics" web analytics service of "Facebook" uses technologies such as "tracking pixels" ("Facebook Pixel") "cookies" and "device fingerprinting" to process information from users' end devices. The data processing is carried out for the purpose of analyzing the use of our websites and internet presences, e.g. in social networks "Facebook" and "Instagram", the interactions made by users on our website and internet presences as well as the reach measurement of our advertisements. With the help of the "Facebook pixel" - small graphics that are also integrated on our website and are automatically loaded when our website is called up and enable tracking of user behavior - and "cookies", the user's browser automatically establishes a direct connection with the "Facebook" server. By integrating the "Facebook pixel", "Facebook" processes information generated by "cookies" about the use of our website by the user's terminal device - e.g. that a certain web page was called up - and processes access data, in particular your IP address, browser information, the website previously visited, the "Facebook ID" and the date and time of the server request, for the aforementioned purposes. If users are registered with a "Facebook" service, "Facebook" can assign the collected information to the "Facebook accounts" of the users.

Recipient: Facebook Ireland Ltd.,4 Grand Canal Square, Dublin 2, Irland

Storage duration: 2 years

Third country transfer: Consent for "Facebook Analytics" also includes consent to a possible transfer of data to the USA without an adequate level of data protection and without suitable safeguards (lack of enforceability of data subject rights and possible, disproportionate access by state authorities to users' data). The use of "Facebook Analytics" requires the third country transfer. If you do not wish to consent to the third country transfer, you must deselect "Facebook Analytics".

We use the Google AdWords advertising system on our website, including conversion tracking. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, referred to as “Google” below.

We use conversion tracking to promote our services to specific targets. The legal basis is point (f) of Article 6(1) of the GDPR. Our legitimate interest lies in the analysis, optimization, and efficient operation of our website.

If you click on a Google ad, our conversion tracking stores a cookie on your device. These conversion cookies become invalid after 30 days and are not used for personal identification.

If the cookie is still valid and you visit a specific page on our website, both we and Google can analyze the data to establish that you have clicked on one of our ads placed on Google and that you have then been directed to our website.

The information collected in this way enables Google to provide us with statistics about the visit to our website. This also provides us with information about the number of users who have clicked on our ad(s) and about our webpages that are subsequently accessed. However, neither we nor third parties who also used Google AdWords will be able to identify you in this way.

You can also prevent cookies from being installed, or restrict them, by configuring the settings in your Internet browser. You can also delete stored cookies at any time. The steps and actions required for this depend on the specific Internet browser that you use. If you have any questions, please use your Internet browser’s Help section or documentation or contact its manufacturer or support service.

Recipient: Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin 4, Ireland

Storage duration: Session

Third country transfer: Consent for Google Analytics also includes consent to a possible transfer of the data to the United States without an adequate level of data protection and without suitable guarantees (lack of enforceability of rights of data subjects and possible disproportionate access to user data by state authorities). The use of Google Analytics requires the transfer to third countries. If you do not wish to consent to the transfer to third countries, you must deselect Google Analytics.

This website uses the LinkedIn button for the LinkedIn social networking service operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“LinkedIn”). The LinkedIn button features the white LinkedIn logo (“in”). When you click on the LinkedIn button on one of our website pages, your browser will create a direct link to the LinkedIn servers. The plugin content is then transferred directly from LinkedIn to your browser and integrated into the page. This informs LinkedIn that your browser has visited the respective page on our website. If you are signed in to your LinkedIn account at the same time, LinkedIn will associate your visit to our website with your LinkedIn account. If you do not want LinkedIn to associate this information with your LinkedIn account, you should sign out of LinkedIn before visiting our website. For information on the purpose and scope of data collection and processing by LinkedIn, please refer to LinkedIn’s privacy policy (https://www.linkedin.com/legal/privacy-policy) and user agreement (https://www.linkedin.com/legal/user-agreement).

Recipient: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA

Storage duration: 2 years

Third country transfer: Consent for "LinkedIn" also includes consent to a possible transfer of data to the USA without an adequate level of data protection and without suitable safeguards (lack of enforceability of data subject rights and possible, disproportionate access by state authorities to users' data). The use of "LinkedIn" requires the third country transfer. If you do not wish to consent to the third country transfer, you must deselect "LinkedIn".

For our online marketing activities, we use HubSpot on our website in accordance with point (f) of Article 6(1) of the GDPR, an integrated software solution from HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA ("HubSpot"). We use HubSpot for the following purposes: content management (landing pages, contact forms), e-mail marketing (mailings), social media publishing, reporting (access, traffic sources, etc. ...). HubSpot uses "cookies", text files, which your browser downloads to your device and which enable us to analyze how you use this website. In order to prevent information being directly linked to a particular individual, IP addresses are anonymized before they are saved and processed. In addition, information on your operating system, browser, inbound and outbound links, geographical origin, and the resolution and type of device is analyzed for statistical purposes. This information is anonymous and is not shared with third parties, either by us or by HubSpot. If you want to stop HubSpot from collecting data on all websites that use the service, you can opt out of HubSpot on your browser via the Do Not Track header. HubSpot is contractually obligated to use your personal data in accordance with European data protection standards, strictly as instructed, not for its own purposes, and in compliance with the relevant security standards. Additionally, HubSpot is subject to the EU-US Privacy-Shield (certificate available at: https://www.privacyshield.gov/participant?id=a2zt0000000013fAAA). For information on how HubSpot uses your personal data, you can view their privacy policy here: https://legal.hubspot.com/privacy-policy.

Recipient: HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, USA

Storage duration: 1 year

Third country transfer: Consent for "HubSpot" also includes consent to a possible transfer of data to the USA without an adequate level of data protection and without suitable safeguards (lack of enforceability of data subject rights and possible, disproportionate access by state authorities to users' data). The use of "HubSpot" requires the third country transfer. If you do not wish to consent to the third country transfer, you must deselect "HubSpot".

With Hotjar it is possible to measure and evaluate the usage behavior (clicks, mouse movements, scroll heights, etc.) on our website. In order to exclude a direct personal reference, IP addresses are only stored and processed anonymously.

Recipient: Hotjar Ltd. Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta, Europe

Storage duration: 1 Year

Third country transfer: Data recipient (if applicable, third country transfer): Hotjar Ltd, Elia Zammit Street 3, St Julians STJ 1000, Malta. Hotjar is obligated to us to observe data protection via a contract for commissioned processing in accordance with Art. 28 DSGVO. A third country transfer does not take place.