Consent for cookies and similar functions

YouTube

Accept YouTube Settings saved

Plug-ins from the streaming platform “YouTube.de” or “YouTube.com” are integrated into our website, making it possible to play videos directly on our website. When the streaming feature is used, information is also processed which is stored on users’ devices. The purpose of this data processing is to integrate visual content (“videos”) on the website that we have published on “YouTube.de”/”YouTube.com”. The videos are embedded in “extended privacy mode”, which means that no data about users will be transferred to YouTube if they do not play the videos. When videos are played on our website, YouTube receives the information that the corresponding page of our website has been retrieved. Additionally, access data – in particular the IP address, browser information, the website visited before, and the date and time of the server request – is transmitted to Google. This occurs regardless of whether YouTube provides a user account that users are logged in with or whether no user account exists. If users are logged in to Google, the user data will be directly associated with the corresponding YouTube account. YouTube stores the data in the form of usage profiles and processes it, for statistical analysis and online advertising purposes, regardless of whether the user has a Google account.

Recipient: YouTube LLC (headquarters at 901 Cherry Avenue, San Bruno, CA 94066, US; controller within the EU: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; Google, LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, US (hereinafter referred to as “YouTube”))

Storage duration: We do not store any data when using YouTube. For more information about how long YouTube stores data, please refer to https://policies.google.com/privacy.

Third country transfer: When consenting to the use of YouTube, this also includes consenting to a possible transfer of data to the US. The US is classified by the European Court of Justice as a country without an adequate level of data protection and without appropriate safeguards according to EU standards. In particular, there is a risk that your personal data may be processed by US authorities for monitoring and surveillance purposes, possibly without the possibility of a legal remedy to prevent access to the data or to establish the illegality of the access. In addition, there can be no assurance that your rights as a data subject can be fully implemented and that supervisory authorities in the US will take appropriate remedial action. Using YouTube involves such data transfers to third countries. If you do not wish to consent to your data being transferred to a third country, then you must disable YouTube.
Vimeo

Accept Vimeo Settings saved

Plug-ins from the streaming platform Vimeo are integrated into our website, making it possible to play videos directly on our website. When the streaming feature is used, information is also processed which is stored on users’ devices. The purpose of this data processing is to integrate visual content (“videos”) on the website that we have published on Vimeo. When videos are played on our website, Vimeo receives the information that the corresponding page of our website has been retrieved. Additionally, access data – in particular the IP address, browser information, the website visited before, and the date and time of the server request – is transmitted to Vimeo. This occurs regardless of whether Vimeo provides a user account that users are logged in with or whether no user account exists. If users are logged in to Vimeo, the user data will be directly associated with the corresponding Vimeo account. Vimeo stores the data in the form of usage profiles and processes it, for statistical analysis and online advertising purposes, regardless of whether the user has a Vimeo account.

Recipient: Vimeo Inc., 555 West 18th Street, New York, New York 10011, US, email: legal@vimeo.com

Storage duration: We do not store any data when using Vimeo. For further information about how long Vimeo stores data, please refer to https://vimeo.com/privacy.

Third country transfer: When consenting to the use of Vimeo, this also includes consenting to a possible transfer of data to the US. The US is classified by the European Court of Justice as a country without an adequate level of data protection and without appropriate safeguards according to EU standards. In particular, there is a risk that your personal data may be processed by US authorities for monitoring and surveillance purposes, possibly without the possibility of a legal remedy to prevent access to the data or to establish the illegality of the access. In addition, there can be no assurance that your rights as a data subject can be fully implemented and that supervisory authorities in the US will take appropriate remedial action. Using Vimeo involves such data transfers to third countries. If you do not wish to consent to your data being transferred to a third country, then you must disable Vimeo.

Statistical analysis is the processing and presentation of data about user actions and interactions on websites and apps (e. g. number of page visits, number of unique visitors, number of returning visitors, entry and exit pages, time spent by the visitor on the website, bounce rate, activation of buttons) and, if applicable, the division of users into groups based on technical data about the software settings used (e. g. browser type, operating system, language setting, screen resolution).

Google Analytics

Accept Google Analytics Settings saved

The web analytics service Google Analytics uses technologies such as cookies, tracking pixels and device fingerprinting to track specific user behaviour on websites. This involves processing information that is stored on users’ devices. Google uses the tracking pixels embedded in websites and the cookies stored on users’ devices to process the information generated about the use of our website by users’ devices, and access data, for the purpose of statistical analysis – e. g. the fact that a specific website has been accessed or the user registered for newsletters. For this purpose, it is also possible to determine whether different devices belong to you or to your household. Access data includes in particular the IP address, browser information, the website visited before and the date and time of the server request. Google Analytics is used with the “anonymizeIp()” extension. This shortens IP addresses before they are processed, in order to make it more difficult to identify individuals. According to Google, the IP addresses are shortened within member states of the European Union. Due to the use of the Google Analytics tool, the user’s browser automatically establishes a direct connection to the Google server. If a user is registered with a Google service, Google can associate the visit with the user’s account and create and evaluate user profiles across applications.

Recipient: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland and Google, LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Storage duration: 26 month

Third country transfer: When consenting to the use of Google Analytics, this also includes consenting to a possible transfer of data to the US. The US is classified by the European Court of Justice as a country without an adequate level of data protection and without appropriate safeguards according to EU standards. In particular, there is a risk that your personal data may be processed by US authorities for monitoring and surveillance purposes, possibly without the possibility of a legal remedy to prevent access to the data or to establish the illegality of the access. In addition, there can be no assurance that your rights as a data subject can be fully implemented and that supervisory authorities in the US will take appropriate remedial action. Using Google Analytics involves such data transfers to third countries. If you do not wish to consent to your data being transferred to a third country, then you must disable Google Analytics.
Matomo

Accept Matomo Settings saved

“Matomo” is open-source software that enables statistical evaluations on our website, especially regarding visitor numbers, page views, downloads and websites visited previously, and for measuring the success of entries in search engines. The analysed information and statistics are processed exclusively on our own web servers and in our databases. The “Matomo” tool uses technologies such as tracking pixels and fingerprinting to record, ana-lyse and categorise the information generated by the user’s device about the use of our website and interactions with our website as well as access data – in particular the IP address, browser information, the website visited previously, and the date and time of the server request – for the purpose of statistical analysis and measuring the reach of ads in search engines. We use “Matomo” with the “AnonymizeIP” extension, which means that IP addresses are shortened before processing them further in order to make it more difficult to identify individuals.

Recipient: Open-Source Software
Leadfeeder

Accept Leadfeeder Settings saved

The "Leadfeeder" tracker captures the visitor's IP address to identify the company and geographic location. The "Leadfeeder" tracker adds a visitor cookie. This cookie is called _lfa and has an expiration date of two years from when it was first set. The cookie is set only for the website domain, "Leadfeeder" does not use any third-party cookies. All visit data is aggregated at the company level. Furthermore, the behavioral data of all website visitors is collected. This includes the pages accessed, the origin of the visitors and the time spent on the website. "Leadfeeder" also enriches this enterprise data with contact information for individuals from publicly available data sources. Data partners for contact data include Hunter and Full Contact.

Recipient: Liidio OY / Leadfeeder, Mikonkatu 17 C, 00100, Helsinki, Finland

Storage duration: 2 years

Third country transfer: The consent for “Leadfeeder” also includes consent to a possible transfer of the data to the USA without an adequate level of data protection and without suitable guarantees (lack of enforceability of rights of data subjects and possible disproportionate access to user data by state authorities). The use of “Leadfeeder” requires the transfer to third countries. If you do not wish to consent to the transfer to third countries, you must deselect “Leadfeeder”.
Pardot

Accept Pardot Settings saved

We use the Pardot Marketing Automation System ("Pardot MAS") of Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA ("Pardot"). Pardot is a Salesforce software module for recording and evaluating the use of a website by website visitors. Insofar as Pardot LLC processes personal data, the processing is carried out exclusively on our behalf and in accordance with our instructions. We have ensured compliance with the EU Data Protection Directive through a separate agreement with salesforce.com, Inc.

Pardot tracks visitor and prospect activities on your website and landing pages by setting cookies on their browsers. Cookies are set to remember preferences (like form field values) when a visitor returns to your site. Pardot also sets a cookie for logged-in users to maintain the session and remember table filters.

Recipient: Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA

Storage duration: 10 years

Third country transfer: Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies don’t store personally identifying information, only a unique identifier. Pardot sets first-party cookies on your tracker subdomains and Pardot domains. Pardot uses third-party cookies on https pages and when your account doesn’t have a tracker subdomain set up.
ZoomInfo

Accept ZoomInfo Settings saved

We use ‘WebSights’ by ZoomInfo Technologies, 805 Broadway St Suite 900 Vancouver, Washington 98660, USA (“WebSights”). ZoomInfo offers a business-to-business data platform utilized by sales and marketing teams. “Websights” is a feature that attempts to match the IP address of a website visitor to an IP address of a profiled company in the ZoomInfo platform. These IP addresses are only matched if it’s a known company address and cannot be tied to individual person. Non-matching, personal IP’s are dismissed by the app. The processing is caried out on our behalf and in accordance with our instructions. WebSights tracks visitor and prospect activities on the website and landing pages by setting cookies on visitors’ browsers. Cookies are set to remember preferences (like form field values) when a visitor returns to your site.

Recipient: ZoomInfo Technologies, 805 Broadway St Suite 900 Vancouver, Washington 98660, USA

Storage duration: 1 year

Third country transfer: The consent for “WebSights” also includes consent to a transfer of the data to the USA without an adequate level of data protection and without suitable guarantees (lack of enforceability of rights of data subjects and possible disproportionate access to user data by state authorities). The use of “WebSights” requires the transfer to third countries. If you do not wish to consent to the transfer to third countries, you must deselect “WebSights”.

Statistical analysis is the processing and presentation of data about user actions and interactions on websites and apps (e.g., number of page visits, number of unique visitors, number of returning visitors, entry and exit pages, dwell time, bounce rate, button actuation) and, where applicable, the classification of users into groups based on technical data about the software settings used (e.g., browser type, operating system, language setting, screen resolution).

Certain functions of websites and apps are used to display personalized advertising materials (ads or commercials) to users in other contexts, for example on other websites, platforms or apps. For this purpose, conclusions about the interests of users are drawn from demographic information, search terms used, contextual content, user behavior on websites and in apps, or from the location of users. Based on these interests, advertising materials will be selected in the future and displayed at other online content providers.

Reach measurement is visit action evaluation by analyzing user behavior in terms of determining specific user actions and measuring the effectiveness of online advertising. The number of visitors who have reached websites or apps by clicking on advertisements, for example, is measured. In addition, the rate of users who perform a certain action (e.g. registering for the newsletter, ordering goods) can be measured.