Consent for cookies and similar functions

YouTube

Accept YouTube Settings saved

Plug-ins from the streaming platform “YouTube.de” or “YouTube.com” are integrated into our website, making it possible to play videos directly on our website. When the streaming feature is used, information is also processed which is stored on users’ devices. The purpose of this data processing is to integrate visual content (“videos”) on the website that we have published on “YouTube.de”/”YouTube.com”. The videos are embedded in “extended privacy mode”, which means that no data about users will be transferred to YouTube if they do not play the videos. When videos are played on our website, YouTube receives the information that the corresponding page of our website has been retrieved. Additionally, access data – in particular the IP address, browser information, the website visited before, and the date and time of the server request – is transmitted to Google. This occurs regardless of whether YouTube provides a user account that users are logged in with or whether no user account exists. If users are logged in to Google, the user data will be directly associated with the corresponding YouTube account. YouTube stores the data in the form of usage profiles and processes it, for statistical analysis and online advertising purposes, regardless of whether the user has a Google account.

Recipient: YouTube LLC (headquarters at 901 Cherry Avenue, San Bruno, CA 94066, US; controller within the EU: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland; Google, LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, US (hereinafter referred to as “YouTube”))

Storage duration: We do not store any data when using YouTube. For more information about how long YouTube stores data, please refer to https://policies.google.com/privacy.

Third country transfer: When consenting to the use of YouTube, this also includes consenting to a possible transfer of data to the US. The US is classified by the European Court of Justice as a country without an adequate level of data protection and without appropriate safeguards according to EU standards. In particular, there is a risk that your personal data may be processed by US authorities for monitoring and surveillance purposes, possibly without the possibility of a legal remedy to prevent access to the data or to establish the illegality of the access. In addition, there can be no assurance that your rights as a data subject can be fully implemented and that supervisory authorities in the US will take appropriate remedial action. Using YouTube involves such data transfers to third countries. If you do not wish to consent to your data being transferred to a third country, then you must disable YouTube.
Vimeo

Accept Vimeo Settings saved

Plug-ins from the streaming platform Vimeo are integrated into our website, making it possible to play videos directly on our website. When the streaming feature is used, information is also processed which is stored on users’ devices. The purpose of this data processing is to integrate visual content (“videos”) on the website that we have published on Vimeo. When videos are played on our website, Vimeo receives the information that the corresponding page of our website has been retrieved. Additionally, access data – in particular the IP address, browser information, the website visited before, and the date and time of the server request – is transmitted to Vimeo. This occurs regardless of whether Vimeo provides a user account that users are logged in with or whether no user account exists. If users are logged in to Vimeo, the user data will be directly associated with the corresponding Vimeo account. Vimeo stores the data in the form of usage profiles and processes it, for statistical analysis and online advertising purposes, regardless of whether the user has a Vimeo account.

Recipient: Vimeo Inc., 555 West 18th Street, New York, New York 10011, US, email: legal@vimeo.com

Storage duration: We do not store any data when using Vimeo. For further information about how long Vimeo stores data, please refer to https://vimeo.com/privacy.

Third country transfer: When consenting to the use of Vimeo, this also includes consenting to a possible transfer of data to the US. The US is classified by the European Court of Justice as a country without an adequate level of data protection and without appropriate safeguards according to EU standards. In particular, there is a risk that your personal data may be processed by US authorities for monitoring and surveillance purposes, possibly without the possibility of a legal remedy to prevent access to the data or to establish the illegality of the access. In addition, there can be no assurance that your rights as a data subject can be fully implemented and that supervisory authorities in the US will take appropriate remedial action. Using Vimeo involves such data transfers to third countries. If you do not wish to consent to your data being transferred to a third country, then you must disable Vimeo.

Statistical analysis is the processing and presentation of data about user actions and interactions on websites and apps (e. g. number of page visits, number of unique visitors, number of returning visitors, entry and exit pages, time spent by the visitor on the website, bounce rate, activation of buttons) and, if applicable, the division of users into groups based on technical data about the software settings used (e. g. browser type, operating system, language setting, screen resolution).

Google Analytics

Accept Google Analytics Settings saved

The Google Analytics and Google Analytics 4 (following "Google Analytics") web analytics service uses technologies such as cookies, tracking pixels, and device fingerprinting to track specific user behavior on websites. This involves processing information that is stored on users’ devices. Google uses the tracking pixels embedded in websites and the cookies stored on users’ devices to process the information generated about the use of our website by users’ devices, and access data, for the purpose of statistical analysis – e. g. the fact that a specific website has been accessed or the user registered for newsletters. For this purpose, it is also possible to determine whether different devices belong to you or to your household. Access data includes in particular the IP address, browser information, the website visited before and the date and time of the server request. Google Analytics is used with the “anonymizeIp()” extension. This shortens IP addresses before they are processed, in order to make it more difficult to identify individuals. According to Google, the IP addresses are shortened within member states of the European Union. Due to the use of the Google Analytics tool, the user’s browser automatically establishes a direct connection to the Google server. If a user is registered with a Google service, Google can associate the visit with the user’s account and create and evaluate user profiles across applications.

With the consent of this service, the Google Tag Manager is automatically loaded to use the service of the components. It provides the access to the further services. The Google Tag Manager provides for the loading of other components, which in turn may collect and process data. With the consent of this service, the Google Tag Manager is automatically loaded to use the service of the components. For more information about Google Tag Manager, please see our privacy policy.

Recipient: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland and Google, LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Storage duration: 14 months

Third country transfer: Data processing by Google may take place outside the EU or the EEA (in particular in the USA). For this data transfer, an adequate level of data protection is ensured based on the adequacy decision (EU-U.S. Data Privacy Framework).
Matomo

Accept Matomo Settings saved

“Matomo” is open-source software that enables statistical evaluations on our website, especially regarding visitor numbers, page views, downloads and websites visited previously, and for measuring the success of entries in search engines. The analysed information and statistics are processed exclusively on our own web servers and in our databases. The “Matomo” tool uses technologies such as tracking pixels and fingerprinting to record, ana-lyse and categorise the information generated by the user’s device about the use of our website and interactions with our website as well as access data – in particular the IP address, browser information, the website visited previously, and the date and time of the server request – for the purpose of statistical analysis and measuring the reach of ads in search engines. We use “Matomo” with the “AnonymizeIP” extension, which means that IP addresses are shortened before processing them further in order to make it more difficult to identify individuals.

Recipient: Open-Source Software
ZoomInfo

Accept ZoomInfo Settings saved

We use ‘WebSights’ by ZoomInfo Technologies, 805 Broadway St Suite 900 Vancouver, Washington 98660, USA (“WebSights”). ZoomInfo offers a business-to-business data platform utilized by sales and marketing teams. “Websights” is a feature that attempts to match the IP address of a website visitor to an IP address of a profiled company in the ZoomInfo platform. These IP addresses are only matched if it’s a known company address and cannot be tied to individual person. Non-matching, personal IP’s are dismissed by the app. The processing is caried out on our behalf and in accordance with our instructions. WebSights tracks visitor and prospect activities on the website and landing pages by setting cookies on visitors’ browsers. Cookies are set to remember preferences (like form field values) when a visitor returns to your site.

With the consent of this service, the Google Tag Manager is automatically loaded to use the service of the components. It provides the access to the further services. The Google Tag Manager provides for the loading of other components, which in turn may collect and process data. With the consent of this service, the Google Tag Manager is automatically loaded to use the service of the components. For more information about Google Tag Manager, please see our privacy policy.

Recipient: ZoomInfo Technologies, 805 Broadway St Suite 900 Vancouver, Washington 98660, USA

Storage duration: 1 year

Third country transfer: Data processing by ZoomInfo may take place outside the EU or the EEA (in particular in the USA). For this data transfer, an adequate level of data protection is ensured based on the adequacy decision (EU-U.S. Data Privacy Framework).
G2

Accept G2 Settings saved

G2 provides insights into how our G2 product profile influences buyer behavior by tracking visitors who navigate between our G2 product profile and our website. When a visitor interacts with our G2 product profile and then our website (or vice versa), Intershop receives data about the specific page visited, the duration between visits, and the firmographic information of the visitor.

With the consent of this service, the Google Tag Manager is automatically loaded to use the service of the components. It provides the access to the further service. The Google Tag Manager provides for the loading of other components, which in turn may collect and process data. With the consent of this services, the Google Tag Manager is automatically loaded to use the service of the components. For more information about Google Tag Manager, please see our privacy policy.

Recipient: G2.com; Inc. , 100 S. Wacker Dr., Suite 600, Chicago, IL 60606 USA

Storage duration: 14 days

Third country transfer: Data processing by G2 may take place outside the EU or the EEA (in particular in the USA). For this data transfer, an adequate level of data protection is ensured based on the adequacy decision (EU-U.S. Data Privacy Framework).

Statistical analysis is the processing and presentation of data about user actions and interactions on websites and apps (e.g., number of page visits, number of unique visitors, number of returning visitors, entry and exit pages, dwell time, bounce rate, button actuation) and, where applicable, the classification of users into groups based on technical data about the software settings used (e.g., browser type, operating system, language setting, screen resolution).

Certain functions of websites and apps are used to display personalized advertising materials (ads or commercials) to users in other contexts, for example on other websites, platforms or apps. For this purpose, conclusions about the interests of users are drawn from demographic information, search terms used, contextual content, user behavior on websites and in apps, or from the location of users. Based on these interests, advertising materials will be selected in the future and displayed at other online content providers.

Reach measurement is visit action evaluation by analyzing user behavior in terms of determining specific user actions and measuring the effectiveness of online advertising. The number of visitors who have reached websites or apps by clicking on advertisements, for example, is measured. In addition, the rate of users who perform a certain action (e.g. registering for the newsletter, ordering goods) can be measured.

With consent to one of the following services, the Google Tag Manager is automatically loaded to use the service of the components. It provides access to the services that follow. The Google Tag Manager provides for the loading of other components, which in turn may collect and process data. With the consent of this service, the Google Tag Manager is automatically loaded to use the service of the components. For more information about Google Tag Manager, please see our privacy policy.