Consent for cookies and similar functions

Plugins from the streaming platform “YouTube.de” or “YouTube.com” are integrated into our website, making it possible to play videos directly on our website. When the streaming feature is used, information is also processed which is stored on users’ devices. The purpose of this data processing is to integrate visual content (“videos”) on the website that we have published on “YouTube.de”/”YouTube.com”. The videos are embedded in “extended privacy mode”, which means that no data about users will be transferred to “YouTube” if they do not play the videos. When videos are played on our website, “YouTube” receives the information that the corresponding subpage of our website has been retrieved. Additionally, access data – in particular the IP address, browser information, the website visited before, and the date and time of the server request – is transmitted to “Google”. This occurs regardless of whether “YouTube” provides a user account that users are logged in with or whether no user account exists. If users are logged in to “Google”, the user data will be directly associated with the corresponding “YouTube” account. “YouTube” stores the data in the form of usage profiles and processes it, for statistical analysis and online advertising purposes, regardless of whether the user has a “Google” account. You can find more information about data protection and the storage period for “Google” at https://policies.google.com/privacy.

Recipient: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001

Storage duration: We do not store any data when using “YouTube”. For more information about how long “YouTube” stores data, please visit https://policies.google.com/privacy.

Third country transfer: The consent for “YouTube” also includes consent to a possible transfer of the data to the USA without an adequate level of data protection and without suitable guarantees (lack of enforceability of rights of data subjects and possible disproportionate access to user data by state authorities). The use of “YouTube” requires the transfer to third countries. If you do not wish to consent to the transfer to third countries, you must deselect “YouTube”.

Plugins from the streaming platform “www.vimeo.com” are integrated into our website, making it possible to play videos directly on our website. When the streaming feature is used, or when the website with an embedded “Vimeo” plugin is accessed, information is also processed which is stored on users’ devices, establishing a connection to “Vimeo” servers in the US. The purpose of this data processing is to integrate visual content (“videos”) on the website that we have published on “Vimeo”. When videos are played on our website by activating the play button, “Vimeo” receives the information that the corresponding subpage of our website has been retrieved. Additionally, access data – in particular the IP address, browser information, the operating system used and the website visited before – is transmitted to “Vimeo”. This occurs regardless of whether “Vimeo” provides a user account that users are logged in with or whether no user account exists. If users are logged in to “Vimeo”, the user data will be directly associated with the corresponding “Vimeo” account. “Vimeo” stores the data, e. g. volume settings as well as preferences, in the respective usage profile and processes it, regardless of whether the user has a “Vimeo” account, for the purpose of improving its services, measuring reach and for statistical analysis. You can find more information about data protection for “Vimeo” at https://vimeo.com/privacy.

Recipient: Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA, Email: legal@vimeo.com

Storage duration: We do not store any data when using “Vimeo”. For more information about how long “Vimeo” stores data, please visit https://vimeo.com/privacy.

Third country transfer: The consent for “Vimeo” also includes consent to a possible transfer of the data to the USA without an adequate level of data protection and without suitable guarantees (lack of enforceability of rights of data subjects and possible disproportionate access to user data by state authorities). The use of “Vimeo” requires the transfer to third countries. If you do not wish to consent to the transfer to third countries, you must deselect “Vimeo”.

The web analytics service “Google Analytics” uses technologies such as “cookies”, “tracking pixels” and “device fingerprinting” to track specific user behaviour on websites. This involves processing information that is stored on users’ devices. “Google” uses the “tracking pixels” embedded in websites and the “cookies” stored on users’ devices to process the information generated about the use of our website by users’ devices – e. g. the fact that a specific website has been accessed – and access data for the purpose of statistical analysis of website usage. For this purpose it can also be determined whether different end devices belong to you or to your household. Access data includes in particular the IP address, browser information, the website visited before and the date and time of the server request. “Google Analytics” is used with the “anonymizeIp()” extension. This shortens IP addresses before they are processed, in order to make it much more difficult to identify individuals. According to “Google”, the IP addresses are shortened beforehand within member states of the European Union.

Recipient: Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001

Third country transfer: The consent for “Google Analytics” also includes consent to a possible transfer of the data to the USA without an adequate level of data protection and without suitable guarantees (lack of enforceability of rights of data subjects and possible disproportionate access to user data by state authorities). The use of “Google Analytics” requires the transfer to third countries. If you do not wish to consent to the transfer to third countries, you must deselect “Google Analytics”.

The "Leadfeeder" tracker captures the visitor's IP address to identify the company and geographic location. The "Leadfeeder" tracker adds a visitor cookie. This cookie is called _lfa and has an expiration date of two years from when it was first set. The cookie is set only for the website domain, "Leadfeeder" does not use any third-party cookies. All visit data is aggregated at the company level. Furthermore, the behavioral data of all website visitors is collected. This includes the pages accessed, the origin of the visitors and the time spent on the website. "Leadfeeder" also enriches this enterprise data with contact information for individuals from publicly available data sources. Data partners for contact data include Hunter and Full Contact.

Recipient: Liidio OY / Leadfeeder, Mikonkatu 17 C, 00100, Helsinki, Finland

Storage duration: 2 years

Third country transfer: The consent for “Leadfeeder” also includes consent to a possible transfer of the data to the USA without an adequate level of data protection and without suitable guarantees (lack of enforceability of rights of data subjects and possible disproportionate access to user data by state authorities). The use of “Leadfeeder” requires the transfer to third countries. If you do not wish to consent to the transfer to third countries, you must deselect “Leadfeeder”.

We use the Pardot Marketing Automation System ("Pardot MAS") of Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA ("Pardot"). Pardot is a Salesforce software module for recording and evaluating the use of a website by website visitors. Insofar as Pardot LLC processes personal data, the processing is carried out exclusively on our behalf and in accordance with our instructions. We have ensured compliance with the EU Data Protection Directive through a separate agreement with salesforce.com, Inc.

Pardot tracks visitor and prospect activities on your website and landing pages by setting cookies on their browsers. Cookies are set to remember preferences (like form field values) when a visitor returns to your site. Pardot also sets a cookie for logged-in users to maintain the session and remember table filters.

Recipient: Pardot LLC, 950 E. Paces Ferry Rd. Suite 3300 Atlanta, GA 30326, USA

Storage duration: 10 years

Third country transfer: Pardot sets first-party cookies for tracking purposes, and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies don’t store personally identifying information, only a unique identifier. Pardot sets first-party cookies on your tracker subdomains and Pardot domains. Pardot uses third-party cookies on https pages and when your account doesn’t have a tracker subdomain set up.

The "Website Custom Audiences" online marketing tool from "Facebook" collects information about user behavior on our website via technologies such as "tracking pixels" ("Facebook Pixel"), "cookies" and "device fingerprinting". This allows users of the website and users of "Facebook" who belong to a comparable target group to be shown interest-based advertisements ("Facebook Ads") when visiting the social networks "Facebook" and "Instagram". With the help of the "Facebook pixel" (small graphics that are also integrated on our website and that are automatically loaded when our website is called up and allow user behavior to be tracked), the user's browser automatically establishes a direct connection with the "Facebook" server. By integrating the "Facebook pixel", "Facebook" processes information generated by "cookies" about the use of our website by the user's end device - e.g. that a certain web page was called up - and processes access data, in particular the IP address, browser information, the website previously visited, the "Facebook ID" and the date and time of the server request, for the purpose of playing out personalized advertisements. If users are registered with a "Facebook" service, "Facebook" can also assign the collected information to the respective "Facebook account" of the users.

The "Facebook Analytics" web analytics service of "Facebook" uses technologies such as "tracking pixels" ("Facebook Pixel") "cookies" and "device fingerprinting" to process information from users' end devices. The data processing is carried out for the purpose of analyzing the use of our websites and internet presences, e.g. in social networks "Facebook" and "Instagram", the interactions made by users on our website and internet presences as well as the reach measurement of our advertisements. With the help of the "Facebook pixel" - small graphics that are also integrated on our website and are automatically loaded when our website is called up and enable tracking of user behavior - and "cookies", the user's browser automatically establishes a direct connection with the "Facebook" server. By integrating the "Facebook pixel", "Facebook" processes information generated by "cookies" about the use of our website by the user's terminal device - e.g. that a certain web page was called up - and processes access data, in particular your IP address, browser information, the website previously visited, the "Facebook ID" and the date and time of the server request, for the aforementioned purposes. If users are registered with a "Facebook" service, "Facebook" can assign the collected information to the "Facebook accounts" of the users.

Recipient: Facebook Ireland Ltd.,4 Grand Canal Square, Dublin 2, Irland

Storage duration: 2 years

Third country transfer: Consent for "Facebook Analytics" also includes consent to a possible transfer of data to the USA without an adequate level of data protection and without suitable safeguards (lack of enforceability of data subject rights and possible, disproportionate access by state authorities to users' data). The use of "Facebook Analytics" requires the third country transfer. If you do not wish to consent to the third country transfer, you must deselect "Facebook Analytics".

This website uses the LinkedIn button for the LinkedIn social networking service operated by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (“LinkedIn”). The LinkedIn button features the white LinkedIn logo (“in”). When you click on the LinkedIn button on one of our website pages, your browser will create a direct link to the LinkedIn servers. The plugin content is then transferred directly from LinkedIn to your browser and integrated into the page. This informs LinkedIn that your browser has visited the respective page on our website. If you are signed in to your LinkedIn account at the same time, LinkedIn will associate your visit to our website with your LinkedIn account. If you do not want LinkedIn to associate this information with your LinkedIn account, you should sign out of LinkedIn before visiting our website. For information on the purpose and scope of data collection and processing by LinkedIn, please refer to LinkedIn’s privacy policy (https://www.linkedin.com/legal/privacy-policy) and user agreement (https://www.linkedin.com/legal/user-agreement).

Recipient: LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA

Storage duration: 2 years

Third country transfer: Consent for "LinkedIn" also includes consent to a possible transfer of data to the USA without an adequate level of data protection and without suitable safeguards (lack of enforceability of data subject rights and possible, disproportionate access by state authorities to users' data). The use of "LinkedIn" requires the third country transfer. If you do not wish to consent to the third country transfer, you must deselect "LinkedIn".

For our online marketing activities, we use HubSpot on our website in accordance with point (f) of Article 6(1) of the GDPR, an integrated software solution from HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141 ("HubSpot"). We use HubSpot for the following purposes: content management (landing pages, contact forms), e-mail marketing (mailings), social media publishing, reporting (access, traffic sources, etc. ...). HubSpot uses "cookies", text files, which your browser downloads to your device and which enable us to analyze how you use this website. In order to prevent information being directly linked to a particular individual, IP addresses are anonymized before they are saved and processed. In addition, information on your operating system, browser, inbound and outbound links, geographical origin, and the resolution and type of device is analyzed for statistical purposes. This information is anonymous and is not shared with third parties, either by us or by HubSpot. If you want to stop HubSpot from collecting data on all websites that use the service, you can opt out of HubSpot on your browser via the Do Not Track header. HubSpot is contractually obligated to use your personal data in accordance with European data protection standards, strictly as instructed, not for its own purposes, and in compliance with the relevant security standards. Additionally, HubSpot is subject to the EU-US Privacy-Shield (certificate available at: https://www.privacyshield.gov/participant?id=a2zt0000000013fAAA). For information on how HubSpot uses your personal data, you can view their privacy policy here: https://legal.hubspot.com/privacy-policy.

Recipient: HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141

Storage duration: 1 year

Third country transfer: Consent for "HubSpot" also includes consent to a possible transfer of data to the USA without an adequate level of data protection and without suitable safeguards (lack of enforceability of data subject rights and possible, disproportionate access by state authorities to users' data). The use of "HubSpot" requires the third country transfer. If you do not wish to consent to the third country transfer, you must deselect "HubSpot".