Sparkow is a provider of expert SaaS solutions that enables merchants to boost their performance by designing a streamlined buying journey. Sparkow solutions answer three objectives: improve customer’s buying experience, boost commercial performance and improve sales teams’ productivity. Sparkow solutions optimize more than 150 sales dispositive (websites, mobile apps, call centers, digital in store…) in more than 20 countries and in all retail-linked activities
Sparkow Recommendation helps retailers maximise the potential of their commercial systems, by taking advantage of client knowledge in order to suggest products and offers which will most directly augment the value of each transaction. Sparkow Recommendation is flexible enough to connect to existing solutions, gathering up all the existing client data, and improving it before it is used. Known as natively omni- channel, the software personalises the buying experience across the retail system’s channels, by pushing products and content in real-time in a manner that is transparent for the user. By surpassing simple recommendation, Sparkow Recommendation’s merchandised version is based on a combination of algorithms and business rules that ensure a coherent client pathway and maximum commercial opportunity.