Seamless Content and Commerce: Powering next-level customer experiences with the dynamic combination of Contentful & Intershop

Make your Story Shoppable with the Intershop App for Contentful

Tailored for businesses leveraging Intershop's robust B2B commerce framework, the standard connector with Contentful delivers advanced content management capabilities without the hassle of manual integration.


  • Open source & available for FREE
  • Reduce complexity, minimize development efforts, and accelerate time to market
  • Boost customer engagement and deliver personalized experiences to increase sales & customer retention


  • Product and Category Management: Add and reference Intershop products and categories within Contentful, enabling dynamic content creation.
  • Preview Functionality: Preview selected products and categories directly within Contentful to ensure accurate content placement.
  • Flexible Product Exclusion: Exclude specific products from category selection to fine-tune content relevancy.

Ready to elevate your best of breed content-commerce strategy? Explore the Intershop App for Contentful and transform your digital experiences today!

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Contentful helps digital teams assemble content and deliver experiences, faster. Our open and flexible content platform adapts to how digital builders work to meet business goals through easy customization and deep integration with any tech stack. Digital teams can reuse and automate content across devices and channels, so they can worry less about content maintenance and more about their customers.

With offices in Berlin, San Francisco and Denver, and a global team distributed across every time zone, we help thousands of businesses across the spectrum of digital maturity to move fast and meet customer demands. Contentful supports IKEA, Vodafone, Electronic Arts and over 30% of the Fortune 500 to deliver market-leading digital experiences at scale through every stage of the customer journey.

Traditional CMS were designed to create web pages. Contentful was purpose-built for creating omnichannel digital experiences. Our content platform helps digital teams to innovate, iterate and go to market faster with an agile, modern tech stack.

  • Unify content so it can be edited from a single hub
  • Structure it so it can be used in any digital channel
  • Integrate with hundreds of leading-edge tools for translation, segmentation, ecommerce and more
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Would you like to integrate this solution into your online shop?

We got this! Contact our specialist to discuss your wishes.

Ronni Swialkowski
Our specialist Ronni Swialkowski VP Strategic Alliances Phone