Tags are at the heart of any analytics practice. They make it possible for you to collect data, which become the insights you need. The challenge is deploying and managing those tags efficiently.
Built by the same engineers that built Dynamic Tag Management (DTM), Launch is our next-generation tag management system that unifies our entire marketing technology ecosystem. With Launch, third-party developers can build, maintain and continuously update their integrations with Adobe Experience Cloud, meaning you can deploy both Adobe and third-party apps with ease — and capture and use customer data as you please.
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