Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can. Whether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was touched by Adobe technology. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, and then continually measure and optimize it based on user data. By providing complete solutions that combine digital media creation with data-driven marketing, we help businesses improve their communications, strengthen their brands, and ultimately achieve greater business success.
Tags are at the heart of any analytics practice. They make it possible for you to collect data, which become the insights you need. The challenge is deploying and managing those tags efficiently.
Built by the same engineers that built Dynamic Tag Management (DTM), Launch is our next-generation tag management system that unifies our entire marketing technology ecosystem. With Launch, third-party developers can build, maintain and continuously update their integrations with Adobe Experience Cloud, meaning you can deploy both Adobe and third-party apps with ease — and capture and use customer data as you please.