B2B Online Europe 2026
VIP Workshop: AI in action: Design Your First Agentic B2B Buyer Journey
Wednesday, December 02nd 10:30 AM - 11:30 AM
Think like an AI agent: Discover how AI finds and recommends products through external AI platforms like ChatGPT and onsite copilots, using enriched product data and intelligent discovery.
Design your own agentic journey: Get hands-on with real-world B2B scenarios - from selecting an order entry channel and placing orders to identifying spare parts and scheduling maintenance appointments.
Turn AI into business action: Explore how agents connect product data, customer-specific pricing, business rules, and workflows - and identify practical steps to make your business agent-ready.
Speaker:
Liz Osterloh, Product Marketing Manager, Intershop Communications AG
Tobias Giese, EVP Customer Lifecycle, Intershop Communications AG
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