A composable commerce platform built with manufacturers in mind
Create better customer experiences with a solution that understands the needs of your industry.
Turn your
digital channels
into your most
reliable source of
sales and revenue
Manufacturing is a complex business, with multiple regions, business units, and legacy ways of working.
Switching to a modern platform doesn’t mean breaking everything. Composable commerce lets you build solutions that scale with your needs.
Valuable recurring sales opportunities, like spare parts, consumables, and after-sales services, still depend on hands on outreach.
Moving these interactions to a reliable digital channel reduces the burden on sales and keeps customers coming back.
Orders come in by phone, email, and even fax. Pricing, quotes, discounts, and approvals vary by customer and region, making every transaction harder to manage.
Digital unification brings these processes into a single flow, reduces duplicated work, and makes it easier to serve every customer, regardless of how complex their needs are.
every purchase process
Product offerings are often configurable, bundled, or built to order, with strict compatibility rules and regulatory requirements.
Searchable, detailed product catalogs and guided ordering help customers to help themselves, without constant handholding from sales and support teams.
Discover how Intershop enables manufactures to modernize their businesses and their customer experiences
Boost retention and revenue
Build a better aftersales strategy with Intershop, a platform made with B2B commerce workflows in mind:
- Proactive outreach made simple with automated follow-ups and check-ins
- Improve sales by showing customers relevant offers and product suggestions
- Timely reminders to customers help them place new orders before things break down
- Automation reduces errors and frees sales and service teams to focus on higher-value work
Product discovery made easy
Customers should be able to find exactly what they need, no matter how technical:
- Powerful search and navigation, backed by API-first integrations across PIM, CRM, and more
- Recommendations and product identification assistance with AI co-pilot
- Personalization made easy with product displays that match unique customer profiles
Build better customer experiences
Create an easy-to-navigate home base for every customer:
- Grant customers easy access to order history, installed base details, service suggestions and support
- Build an intuitive, B2C-style interface that matches customer expectations
- Automation reduces errors and frees up sales and service teams to focus on higher-value work
How manufacturing businesses are building for the future with Intershop
Intershop offers deep customizability for every type of business and industry.
Röhm enhances the customer experience by streamlining B2B procurement
The challenge:
Lack of digital interfaces made it difficult to access key information, while growing supply chain complexity meant customers and internal teams needed instant access to shipment status and documents.
The solution:
RöhmConnect, a customer portal featuring:
- Real-time order tracking and delivery alerts
- Centralized access to crucial documents, invoices, and order confirmations
- Easy reordering and sample requests
- Notifications on relevant supply chain developments
Dynapac modernizes its aftersales processes with Intershop
The challenge:
After a change in ownership, Dynapac had a unique opportunity to move on from a legacy IT solution, but couldn’t afford to break anything during the change.
The solution:
A fully integrated after-sales portal with:
- A simplified order and checkout experience
- Easy search and selection of individually customized spare parts and consumables
- Seamless integration with Dynapac's various ERP systems, enabling real-time pricing, stock and order information
Resources
Learn how leading manufacturers have tackled modernizing their e-commerce capabilities.
Download whitepaper
See how manufacturers sell complex products with a modern e-commerce platform.
Watch webinar
See which AI solutions drive the biggest impact in e-commerce.
Watch webinar