Boost your revenue throughout the customer journey with e-commerce for manufacturing

Offer a better experience to all your customers,
from the first purchase to after-sales service,
and increase your customer lifetime value.

e-commerce for manufacturer digital innovation in manufacturing

Impress your direct and indirect customers with an e-commerce approach to manufacturing sales

As your customers and partners transition to a digital world, they expect a frictionless buying experience on every channel. From product discovery and initial purchase to after sales service, Intershop’s e-commerce platform for manufacturing allows you to create the ideal customer journey.

Quickly create new opportunities

Entering a new region or adding a sales channel is a time-consuming task. Our wide variety of out-of-the-box capabilities allow manufacturers to quickly create sleek, responsive stores and take advantage of new markets and opportunities.

Screenshot: Create new market opportunities
Screenshot: Reduce customers downtime

Reduce your customers' downtime

Digitalization can save manufacturers a lot of money! Support equipment owners and all your customers with customized portals that put essential information and self-service at their fingertips – from quotes and repair guides to purchasing spare parts.

Offer every customer a frictionless experience

Take advantage of our experience management capabilities to deliver a frictionless buying experience. On-site, via desktop and mobile, manufacturers can provide an intuitive, familiar experience that B2B buyers know and trust.

Screenshot: Offer customer frictionless experience
Screenshot: sell complex products online

Make it easier for buyers to find your products

We enable manufacturers to be found via digital catalogs to reach new customers. Digitalization enables manufacturers to sell even high-priced, configurable products like machines and parts for customization online.

Intershop Survey Report: The Voice of Digital Leaders in Manufacturing 2022
Visual: Inge Rapold

“Specialist retailers now research and order their required products at a time that they choose themselves. This is how we increase customer satisfaction.”

Inge Rappold Head of Marketing Communications at Elero

Discover why Intershop is the ideal
e-commerce platform for manufacturing

With 300+ B2B customers worldwide, Intershop has the knowledge and experience to help you digitally transform and optimize your manufacturing business. Our cloud-based e-commerce platform is a proven, future-ready foundation for companies who want to reach their full potential.

Market leaders such as Trumpf, Würth, Atlas Copco and KION North America demonstrate: machines and industrial goods can successfully be marketed and sold online. We give manufacturers the power to achieve their sales goals and offer a personalized customer experience from a single, comprehensive e-commerce platform.

Here are just a few of the benefits:

  • Our platform supports manufacturers in any business model and organizational structure.
  • Personalized digital experiences make procurement from manufacturers easy for buyers.
  • Use customer portals to support the full customer life cycle, from search to transaction and after-sales.
  • E-commerce offers manufacturers limitless opportunities for expansion, because direct sales allow you to conquer new markets.
  • Extends brand(s) consistently across direct and indirect digital sales channels.
  • Support your sales reps with time-saving apps that support sales and customer interaction.


Do you want to strengthen your digital sales channel and exceed the expectations of your demanding customers with excellent services? Migrating to a powerful e-commerce platform is the logical next step on your growth path! Based on the know-how and project experience of 30 years of B2B online commerce, we have compiled information on replatforming for you in this guide that is all-encompassing. Click through our videos, whitepapers and best practices to finally tap the full potential of online commerce!


4 reasons why manufacturers benefit from

  • Manufacturers can become more sustainable with e-commerce

B2B e-commerce with CPQ functionality enables manufacturers to offer more sustainable product variants and keep an eye on reducing waste.

  • With e-commerce, manufacturers can take advantage of new business models

Predictive maintenance is changing the spare parts business. Machines automatically order the parts they need from the suppplier. This means that spare parts can be kept in stock just as needed.

  • Thanks to e-commerce, manufacturers are working more efficiently

A customer portal or the associated app can integrate not only the consumables or wear parts of the system, but also the contractually specified local service partners, as we as all service orders that have been placed. Employees can thus directly initiate and accept deliveries or contact technicians to arrange a maintenance appointment.

  • E-commerce drives after-sales revenue for manufacturers

Digitaler after-sales is perfect for bringing further deals on new and complementary products into play, or for offering own services. This provides manufacturers with a further, permanent income channel even after the actual product sale.

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Want to learn how Intershop Commerce Management can transform your business?

Intershop is the leading choice for the world’s most successful B2B organizations. Get in touch with one of our specialists or book a demo to find out why.

Octavio Perales
YOUR CONTACT Octavio Perales Vice President of Delivery North America Phone