Offer a better experience to all your customers,
from the first purchase to after-sales service,
and increase your customer lifetime value.
As your customers and partners transition to a digital world, they expect a frictionless buying experience on every channel. From product discovery and initial purchase to after sales service, Intershop’s e-commerce platform for manufacturing allows you to create the ideal customer journey.
Entering a new region or adding a sales channel is a time-consuming task. Our wide variety of out-of-the-box capabilities allow manufacturers to quickly create sleek, responsive stores and take advantage of new markets and opportunities.
Digitalization can save manufacturers a lot of money! Support equipment owners and all your customers with customized portals that put essential information and self-service at their fingertips – from quotes and repair guides to purchasing spare parts.
Take advantage of our experience management capabilities to deliver a frictionless buying experience. On-site, via desktop and mobile, manufacturers can provide an intuitive, familiar experience that B2B buyers know and trust.
We enable manufacturers to be found via digital catalogs to reach new customers. Digitalization enables manufacturers to sell even high-priced, configurable products like machines and parts for customization online.
This report provides essential insights into the actual digitalization progress of European manufacturers. For the first time, it includes the views of digital transformation and e-commerce executives themselves, providing B2B manufacturers with an honest and insightful source of benchmarking.
“Specialist retailers now research and order their required products at a time that they choose themselves. This is how we increase customer satisfaction.”
With 300+ B2B customers worldwide, Intershop has the knowledge and experience to help you digitally transform and optimize your manufacturing business. Our cloud-based e-commerce platform is a proven, future-ready foundation for companies who want to reach their full potential.
Market leaders such as Trumpf, Würth, Atlas Copco and KION North America demonstrate: machines and industrial goods can successfully be marketed and sold online. We give manufacturers the power to achieve their sales goals and offer a personalized customer experience from a single, comprehensive e-commerce platform.
Here are just a few of the benefits:
B2B e-commerce with CPQ functionality enables manufacturers to offer more sustainable product variants and keep an eye on reducing waste.
Predictive maintenance is changing the spare parts business. Machines automatically order the parts they need from the suppplier. This means that spare parts can be kept in stock just as needed.
A customer portal or the associated app can integrate not only the consumables or wear parts of the system, but also the contractually specified local service partners, as we as all service orders that have been placed. Employees can thus directly initiate and accept deliveries or contact technicians to arrange a maintenance appointment.
Digitaler after-sales is perfect for bringing further deals on new and complementary products into play, or for offering own services. This provides manufacturers with a further, permanent income channel even after the actual product sale.
How to sell complex products online by visual configuration.
Watch webinarYour guide to a growing B2B e-commerce business.
Download whitepaperImprove customer satisfaction and increase sales.
Download now!Intershop is the leading choice for the world’s most successful B2B organizations. Get in touch with one of our specialists or book a demo to find out why.