Exceed buyer expectations with e-commerce for wholesale

An online shop for wholesalers enables faster growth, more efficient processes, stable profits, and new sales channels and customer groups.

wholesale e-commerce

Offer seamless digital experiences for all your customers with e-commerce for wholesale

Digital commerce plays by different rules, and price, product range, and convenience are no longer enough to make you stand out. Protect your revenue and margins with Intershop's e-commerce for wholesale. Provide personalized information and self-service options with online shops that give you an edge on the competition.

Make buying easy

Provide a data-driven 360° view of your customers and create personalized online shops with relevant information and self-service options. Give your customers exactly what they need to make their lives easier! E-commerce for wholesale improves retention and reduces administrative costs.

Screenshot: Make job of buyers easy
Screenshot: Get more new cutomers

Publish product information and improve online visibility

Use our digital catalogs to make sure your products are easy to find on all your sales channels. List an unlimited number of products, bundles, and spare parts, and share valuable product information to support customer decision-making. Drive visibility across all distribution channels! With digital catalogs, wholesalers can be found online and offer products, bundles and spare parts anywhere: in apps  wholesalers, in their laptop's browser or on mobile. Thanks to perfect product information on every channel, you can generate sales 24x7.

Set up sleek, responsive stores quickly

Launching new brands, targeting extra segments, and onboarding resellers are time-consuming tasks. Wholesalers can instantly set up attractive, responsive online stores to access new opportunities without major coding or development effort.

Screenshot: Set up responsive stores quickly
Screenshot: frictionless experience

Offer every buyer a frictionless experience

Deliver a unique, frictionless customer journey with our sophisticated Experience Management capabilities for wholesale. Whether on-site, online or via mobile, give your buyers a consistent, intuitive brand experience across every customer touchpoint.

Visual Würth Greard Scheffel

“At Würth, there is no such thing as one online shop for everybody.”

Gerard Scheffel Head of E-Commerce at Würth

Discover why Intershop is the ideal e-commerce platform for wholesale

With 300+ B2B customers worldwide, Intershop has the know-how and experience to help you digitally transform and optimize your wholesale business. Our cloud-based e-commerce platform is a proven, future-ready foundation for companies who want to reach their full potential.


The customer with his specific needs is at the center of a digital strategy for wholesale. Intershop offers e-commerce solutions for wholesale that are integrated into all company processes and provide your customers with a personalized shopping experience that is consistent across all touchpoints.

This is how you drive sales: information on products, inventory, delivery or account status that is available at any time and in line with customer needs, combined with user-friendly self-service options and 24/7 after-sales services are just some of the added values that can be provided and which, thanks to Intershop, will deepen your customer loyalty and maintain it in the long term.

Benefits of e-commerce for wholesale

  • Improve customer satisfaction with a high-end, consumer-like experience.
  • Support hundreds of thousands of products, orders, order lines and custom price lists.
  • Provide customized experiences, including individual catalogs, price lists, and discounts.
  • Boost business and reseller loyalty with personalized customer portals.
  • Support buying processes like orders, quotes, and contracts with standard wholesale features.
  • Save time with convenient customer self-service options for common procurement tasks.


Are you looking for a new e-commerce platform? The right system can make the difference between a good customer experience and a great one. In this guide, we've compiled comprehensive information on replatforming for you. Click through our videos, whitepapers, studies, and best practices to finally unlock the full potential of online commerce!



How does wholesale profit from e-commerce?


E-commerce for wholesalers enables a consistent offering across all channels (omnichannel).

Wholesalers traditionally have a clear multi-channel strategy, interacting with their customers through catalogs, brick-and-mortar stores, sales reps, phone consultations, and through online offerings.

The new generation of B2B customers expects seamless interactions with a company across all channels: Whether they interact with the company directly through a sales representative, over the phone, through their computer, or through a wholesale app, they want the exact same offerings, information, and services. Providing a consistent offering across all channels is not always easy for wholesalers, but it also gives them decisive advantages!


E-commerce for wholesalers enables efficient processes and savings

If existing resources can be shared between different channels, there is potential for savings, synergy effects and greater profitability: service staff can be reassigned to focus on individual and consulting-intensive services if simple and repetitive services are provided by the online shop.

Distribution costs can be reduced through a cross-channel view of inventories, process costs and throughput times per order can be optimized by shifting to online channels, and media breaks can be avoided at the same time.


More sales through e-commerce for wholesalers

More and more wholesalers have recognized the opportunities of e-commerce to increase their sales results, and traditional sales are increasingly shifting towards online sales.

Faster purchasing, a wider product range at lower prices and additional costs, combined with comprehensive after-sales services are key reasons why buyers are increasingly preferring the online channel to face-to-face contact.

This is precisely where e-commerce solutions for wholesalers come into play: Buyers can conveniently and comprehensively find information about the products or services they need in the online catalog at any time, have an individual quote created for the desired quantity, and independently send off the order.

All this is done on their terms - across borders and around the clock. At the same time, the supplier's sales department is relieved of an enormous amount of work and can use the time gained more profitably, for example for individual consultations or for complex and high-priced customer inquiries.


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Want to learn how Intershop Commerce Management can transform your business?

Intershop is the leading choice for the world’s most successful B2B organizations. Get in touch with one of our specialists or book a demo to find out why.

Octavio Perales
YOUR CONTACT Octavio Perales Vice President of Delivery North America Phone