Digitally connected wholesale
Wholesalers provide value through their extensive product knowledge and high-quality customer service. This expertise is essential in e-commerce—whether you’re in B2B, dropshipping, or a pure player.

The most important task in wholesale e-commerce is personalizing the entire shopping experience, i.e. price lists, special rates, master agreements, discounts, and product recommendations. With Intershop, you can also present product information, services, recommendations, and special offers by sector—all conveniently automated and tailored to each customer. Allowing you to be ready for Industry 4.0.
You can also sell direct to consumers with your own B2C solution—including marketplace integration. And you can even spin off business units to create pure players within your Intershop solution.
Why Intershop is the perfect partner for wholesale
Customize your digital catalogs and product data for all your channels and customer groups. Intershop seamlessly integrates with existing ERP and PIM systems.
Support all your customers’ request, offer, and approval processes and let buyers manage their budgets and cost centers. Intershop also supports OCI.
Easily implement separate product portfolios and target multiple customer groups in different countries. Data is managed centrally and is easy to share with multiple channels and touchpoints.
Give your customers a convenient overview with self-service options, such as current order status, returns management, and detailed payment history. This functionality also frees up your sales staff for other tasks.
Handle extremely high traffic with ease. Intershop supports hundreds of thousands of products, hundreds of order lines, and thousands of custom price lists.
From Würth to Raja, from Isero to ShipSupport: leading wholesalers are already benefiting from the digitization of their sales and service processes. Find out more about the key issues and which strategies lead to success
Gerard Scheffel, E-Commerce Manager at Würth Netherlands, summarizes: "Everything we offer in our sales channels, but above all in e-business, should make it more pleasant for the customer and not necessarily for us".
Whether you sell to other businesses or direct to consumers, you need an e-commerce platform that provides all your customers with a personalized, multi-channel experience.
In this white paper, we explain all you need to know, including: