An online shop for wholesalers enables faster growth, more efficient processes, stable profits, and new sales channels and customer groups.
Digital commerce plays by different rules, and price, product range, and convenience are no longer enough to make you stand out. Protect your revenue and margins with Intershop's e-commerce for wholesale. Provide personalized information and self-service options with online shops that give you an edge on the competition.
Provide a data-driven 360° view of your customers and create personalized online shops with relevant information and self-service options. Give your customers exactly what they need to make their lives easier! E-commerce for wholesale improves retention and reduces administrative costs.
Use our digital catalogs to make sure your products are easy to find on all your sales channels. List an unlimited number of products, bundles, and spare parts, and share valuable product information to support customer decision-making. Drive visibility across all distribution channels! With digital catalogs, wholesalers can be found online and offer products, bundles and spare parts anywhere: in apps wholesalers, in their laptop's browser or on mobile. Thanks to perfect product information on every channel, you can generate sales 24x7.
Launching new brands, targeting extra segments, and onboarding resellers are time-consuming tasks. Wholesalers can instantly set up attractive, responsive online stores to access new opportunities without major coding or development effort.
Deliver a unique, frictionless customer journey with our sophisticated Experience Management capabilities for wholesale. Whether on-site, online or via mobile, give your buyers a consistent, intuitive brand experience across every customer touchpoint.
“At Würth, there is no such thing as one online shop for everybody.”
With 300+ B2B customers worldwide, Intershop has the know-how and experience to help you digitally transform and optimize your wholesale business. Our cloud-based e-commerce platform is a proven, future-ready foundation for companies who want to reach their full potential.
The customer with his specific needs is at the center of a digital strategy for wholesale. Intershop offers e-commerce solutions for wholesale that are integrated into all company processes and provide your customers with a personalized shopping experience that is consistent across all touchpoints.
This is how you drive sales: information on products, inventory, delivery or account status that is available at any time and in line with customer needs, combined with user-friendly self-service options and 24/7 after-sales services are just some of the added values that can be provided and which, thanks to Intershop, will deepen your customer loyalty and maintain it in the long term.
Benefits of e-commerce for wholesale
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E-commerce for wholesalers enables a consistent offering across all channels (omnichannel).
Wholesalers traditionally have a clear multi-channel strategy, interacting with their customers through catalogs, brick-and-mortar stores, sales reps, phone consultations, and through online offerings.
The new generation of B2B customers expects seamless interactions with a company across all channels: Whether they interact with the company directly through a sales representative, over the phone, through their computer, or through a wholesale app, they want the exact same offerings, information, and services. Providing a consistent offering across all channels is not always easy for wholesalers, but it also gives them decisive advantages!
E-commerce for wholesalers enables efficient processes and savings
If existing resources can be shared between different channels, there is potential for savings, synergy effects and greater profitability: service staff can be reassigned to focus on individual and consulting-intensive services if simple and repetitive services are provided by the online shop.
Distribution costs can be reduced through a cross-channel view of inventories, process costs and throughput times per order can be optimized by shifting to online channels, and media breaks can be avoided at the same time.
More sales through e-commerce for wholesalers
More and more wholesalers have recognized the opportunities of e-commerce to increase their sales results, and traditional sales are increasingly shifting towards online sales.
Faster purchasing, a wider product range at lower prices and additional costs, combined with comprehensive after-sales services are key reasons why buyers are increasingly preferring the online channel to face-to-face contact.
This is precisely where e-commerce solutions for wholesalers come into play: Buyers can conveniently and comprehensively find information about the products or services they need in the online catalog at any time, have an individual quote created for the desired quantity, and independently send off the order.
All this is done on their terms - across borders and around the clock. At the same time, the supplier's sales department is relieved of an enormous amount of work and can use the time gained more profitably, for example for individual consultations or for complex and high-priced customer inquiries.
This whitepaper examines various aspects that are relevant for a successful digital transformation of the wholesale sector. Get inspired and unleash your growth potential!
Intershop is the leading choice for the world’s most successful B2B organizations. Get in touch with one of our specialists or book a demo to find out why.