Tailored e-commerce solutions for your B2B business needs

From out-of-the-box functionality to practical AI and agentic tools,
Intershop helps you build your foundation for growth.

Grow your B2B e-commerce business with
the Intershop Commerce Platform

Create a convenient online shopping experience that exceeds customer expectations and helps them find the right products, services, spare parts, and more.

 

Intuitive e-commerce functionality out of the box

Composable, AI-forward architecture helps you launch quickly without the pain of re-platforming. Get to market faster with Intershop’s core commerce offering, and add or change your solutions as you grow.

Illustration with stacked, colored modules symbolizing the flexible, modular Intershop Commerce Management platform for fast go-live and future growth.
Screenshot of the Intershop Customer Portal with a personalized “Welcome back, John!” dashboard, low-stock notifications and an overview of machines, orders and services.
 

Build better customer journeys with a modern customer portal

Show off your products and your business with a customer portal that’s built to deliver online experiences that meet today’s standard.

 

Boost your B2B e-commerce sales

Help potential global buyers discover your products and turn them into repeat customers. Ideal for even the most complex products, via direct sales, partners or marketplaces.

Screenshot of an Intershop B2B product detail page for the “Office Pro Shredder P-5” with the persona “Jim Jones, Medical Assistant” and AI-optimized product copy tailored to medical professionals to increase B2B online revenue.
Illustration of the Intershop Copilot for Buyers using customer profiles and purchase history to recommend compatible replacement cables for different monitors.
 

A copilot built to serve your customers around the clock

Part of Intershop’s core agentic offering, the Copilot for Buyers transforms customer engagement with context-aware suggestions and support. To learn more about how Intershop can help you test and adopt AI tools, check out our latest releases.

“The average shopping cart has increased by 25% among our pilot customers.”

Emilie Caplat Director Digital at Paredes

“The Intershop Commerce Platform convinced us with various standard B2B features and high scalability supporting 38 online shops worldwide.”

Thomas Riebe
Thomas Riebe Head of Digital Commerce Solutions bei Häfele

“Our initial growth goal for year one was to drive a 10% increase in new online customer registrations. After the first six months, we saw an increase of over 22%!”

Mike Quinlan Director of Marketing at Highline Warren

Intershop is the engine that drives digital commerce.

Intershop’s powerful B2B e-commerce platform enables the world’s leading manufacturers and wholesalers to transform their business and increase revenue in a digital-first world.

Our composable architecture allows you to build a foundation for digital success, and the flexibility to react to changing markets and adopt new solutions. Our pragmatic agentic solutions help you kick off your AI strategy with use cases tailored to meet your needs.

With a global presence and extensive partner network, we support your success every step of the way.

Benefits of choosing Intershop:

Experience the power of a complete B2B e-commerce platform with rich out-of-the-box functionalities (e.g. custom catalogs and pricing, user roles and responsibilities, quoting, customizable order templates, etc.).

  • Fits multiple business models and organizational structures.
  • Supports hundreds of thousands of products, orders, order lines and custom price lists.
  • Boost retention and turn visitors into buyers by creating consumer-friendly digital experiences.
  • Launch a portal that supports the full customer life cycle.
  • Empowers you to extend brand(s) consistently across traditional and digital channels, anywhere in the world.
  • AI made easy with solutions build with B2B businesses in mind.

B2B commerce solutions for manufacturers, wholesalers, and holding companies

Whether you’re a manufacturer selling through multiple channels, a wholesaler managing extensive assortments and customer relationships, or a holding company connecting complex structures and partners, every business model comes with its own challenges. See how Intershop helps you meet your unique requirements with the right digital commerce setup.

E-commerce for manufacturers
Expand your digital sales channels and grow your share of online revenue.
Learn more
E-commerce for wholesalers
Manage complex assortments and customer relationships efficiently.
Learn more
E-commerce for holding companies
Orchestrate multiple business models and systems.
Learn more
 

Take your B2B e-commerce business to the next level and gain a competitive edge in your industry.

Octavio Perales
YOUR CONTACT Octavio Perales Vice President of Delivery North America Phone

B2B e-commerce platform - Frequently asked questions (FAQs)

What makes Intershop’s B2B Commerce Platform different from B2C-first platforms?

Intershop is designed for B2B commerce from the ground up, rather than adapting a consumer storefront to business purchasing. The Intershop Commerce Platform includes B2B capabilities such as multi-organization management, customer-specific catalogs and pricing, user roles, quote-based purchasing and order templates as core functionality. This helps manufacturers, wholesalers and holding companies launch faster and extend the solution as their requirements evolve.

Can one Intershop platform support manufacturers, wholesalers and holding companies?

Yes. Intershop supports all three business models on one composable foundation. Manufacturers can digitize direct, partner and after-sales sales; wholesalers can manage extensive assortments and customer relationships; holding companies can connect member organizations, brands and varied ERP, PIM and procurement systems. The setup can be adapted to different business models without requiring a separate core platform for each.

How does the Intershop Commerce Platform handle large B2B catalogs and order volumes?

The Intershop Commerce Platform supports hundreds of thousands of products, orders, order lines and custom price lists. It is built for complex B2B operations, including multi-brand and multi-organization management. The platform is built on a modern, cloud-native, enterprise-grade architecture designed for scalability, resilience, and superior uptimes for merchant shops.

How does Intershop’s hybrid composable architecture help B2B companies modernize?

Intershop’s hybrid composable approach combines out-of-the-box B2B capabilities with API-first flexibility. Companies can start with core commerce, keep existing systems such as ERP or PIM, and add, replace or connect components as their needs change. Intershop provides more than 350 APIs, helping teams modernize step by step instead of assembling every capability from scratch.

How do Intershop’s AI Copilots support B2B buyers and merchants?

Intershop’s Copilot for Buyers uses customer context such as order history, installed-base information and technical documentation to guide product discovery, ordering and reordering. It can help identify products or spare parts, use image-based prompts, recommend alternatives and provide always-on support for maintenance and after-sales questions. The Copilot for Merchants orchestrates agents for product content enrichment, localization, business intelligence, competitive intelligence and knowledge support.

Does Intershop provide a digital customer portal for B2B buyers?

Yes. Intershop’s digital customer portal supports the B2B customer journey from product discovery to checkout and self-service. Depending on the use case, buyers can access order history, installed-base information, service suggestions, support, quotes, documents and reordering. The portal can also be connected to Copilot for Buyers for 24/7 assistance with complex questions and orders.

Can Intershop integrate with existing ERP, PIM, CRM and other enterprise systems?

Yes. Intershop uses an API-first architecture and is designed to integrate with existing ERP, PIM, CRM, procurement and other business systems. The composable approach lets companies keep systems that work, choose their own PIM, CMS, frontend or search engine, and connect new commerce capabilities as needed. This supports step-by-step modernization without requiring a full replacement of the existing technology landscape.

How does Intershop support complex products, spare parts and after-sales commerce?

Intershop supports searchable technical catalogs, compatibility-driven product discovery, spare-parts and consumables ordering, after-sales services and digital self-service. Copilot for Buyers can use customer context and technical documentation to recommend products, alternatives and maintenance guidance. This helps buyers find the right item and reorder independently, while reducing repetitive work for sales and service teams.

Share