B2B e-services: empower your customers

As in the B2C context, your business customers expect a fast, personalized, and reliable shopping experience. With our B2B e-services, you can give them greater digital freedom while also boosting conversion.


The subtle differences in B2B

Most B2B buyers want to negotiate contracts with special terms, require multiple quotes for compliance reasons, and need final approval for purchases.


Digital B2B procurement

Intershop enables you to digitize your customers’ procurement processes, including rules, approvals, cost centers, budgets, and spending limits.


B2B business collaboration

Personal contact remains hugely important in the digital age. Even with self-service resources, your sales team can respond directly to customer inquiries—e.g., a request for a proposal.

E-services with Intershop: B2B is in our DNA

Intershop was rated a Leader in B2B commerce by industry analyst Forrester in 2018. We address the specific demands of B2B scenarios, such as complex purchasing structures, and map approval processes involving diverse roles and decision makers. Our solutions also enable easy and transparent online ordering, automated approval with predefined budget limits, and self-service options, such as making and negotiating price offers. This not only accelerates the procurement process, it also reduces transaction costs.

Intershop has the features that B2B professionals expect:

B2B catalog management: vendors can adapt their stores to individual companies, departments, and/or buyers by customizing content, products, and price lists.

Role-based dashboard with self-service options: B2B customers can manage their order status and users, create order templates, and make their own price offers.

Buyers can configure company accounts, view price lists and product catalogs, add new users, and manage approval processes, budgets, and cost centers.

Intershop supports CSV file upload and default checklists for online orders as well as the Open Catalog Interface (OCI) for integrating your store with customer procurement processes.

Sales staff can help customers create orders and respond quickly to digital quote requests using dedicated workflows.

Features for B2B commerce

Creating a customized experience with simplified ordering and reduced complexity

The smart washroom

The leading international provider of professional textile services and washroom hygiene offers its business customers a convenient online shop with service portal and has also been relying on the Internet of Things since its relaunch.

View CWS boco success story

Intershop is best for manufacturing companies that offer customer portals for aftermarket sales and service for heavy industrial equipment.

The Forrester Wave™: B2B Commerce Suites, Q2 2020