Trouw Nutrition, the global leader in animal nutrition, digitizes commerce on a large scale

  • From an Order tool to a customer-friendly global digital sales solution.
  • Seamlessly integrated offering, comprising a customer portal, websites & services
  • Reduced the total cost of purchased services, whilst improving quality, efficiency and service.

Jena, Germany, September 24, 2020 – Trouw Nutrition, a global leader in animal nutrition, with 8,000 employees and customers in 25+ countries worldwide, has decided to digitize on a large scale. Their offering is diverse, encompassing products, models and services ranging from products with raw materials or transformed products for animal health and nutrition, to models and services for agriculture. Their customers are just as diverse, ranging from companies that process raw materials to feed producers, distributors, breeders and farmers. Trouw Nutrition’s biggest challenge was to transform from an outdated ordering tool with basic functionality into a modern customer-friendly digital solution supporting pre-sales, sales and after-sales processes with advanced functionality and consistent user experience.

Seamless user experience and lower costs

Mees Spoor, Product Owner eCommerce at Trouw Nutrition: “We wanted to create a seamless offering, comprising a digital customer portal, websites and consulting services. Our customers should have a seamless user experience, no matter how different their needs. Also, it was our wish to reduce the costs of the increasingly complex sales offers and at the same time increase service, quality and efficiency. Therefore, we merge existing online offers, for multiple brands, countries and business models into one platform. The technological basis for this is the Intershop Commerce Platform.” 

Launching a Minimum Viable Product (MVP)

Markus Klahn, COO at Intershop: “Trouw Nutrition launched a Minimum Viable Product within just a few months. This new commerce solution is fully integrated into the existing IT landscape of ERP and middleware. Our solution is flexible and scalable, this enables Trouw Nutrition to expand its sales quickly across the globe, through advanced online services for customers, on-site or co-browsing sales, and after-sales offers.”

All sales can now be orchestrated internationally. The Intershop solution enables various languages, country-specific tax rates and currencies, as well as special requirements of respective national companies and customer segments.

The MVP went live in the Netherlands, Belgium, Germany, Poland, Czech and Slovak Republics and Canada. Further international subsidiaries will follow soon. The next steps include the expansion of cross-selling and up-selling opportunities, the integration of CRM and campaign management, and the support of orders by sales staff. 

This state-of-the-art commerce solution has been implemented by Wundermann Thompson Commerce.

About Trouw Nutrition

The animal nutrition division of Nutreco is a global leader in innovative feed specialties, feed additives, premixes and nutritional services for the animal nutrition industry. Our vision is to redefine how animal products are farmed, and to help our customers feed the world in a healthy, safe and sustainable way. To this end, our 8,000 employees across the world help farmers, home-mixers, feed producers, integrators and distributors to feed a growing world population. We deliver unique, species-specific solutions, products, models and services to boost the productivity of our customers in 148 countries, and support animal health through all life stages. Established in 1931, Trouw Nutrition is headquartered in the Netherlands, with net sales of € 3.9 billion in 2018.


About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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