Swedish manufacturer Dynapac online with fully integrated Intershop-based after sales portal

• Change of ownership as trigger for restructuring the IT landscape
• Opportunity to create efficient e-commerce processes for profitable, future-proof B2B aftersales business
• Design and implementation of the B2B commerce platform within 6 months despite corona conditions

 Jena, 28 October 2020 – High tech soil and asphalt rollers, compact equipment and pavers: The product range of the Swedish machine builder Dynapac has it all. Founded in 1934 in Stockholm, Sweden, Dynapac is one of the market leaders in the field of road construction and compaction with locations in seven countries. Dynapac was acquired by the French Fayat Group in October 2017 as part of a change in ownership. The separation from the joint IT landscape with the former parent company Atlas-Copco was both a challenge and an opportunity for the machine manufacturer. The company used the opportunity to increasingly serving aftermarket customers via the digital channel.

The Intershop Commerce solution forms the basis for this. It offers existing Dynapac customers a smooth and simple process for ordering spare parts for their machines and systems. It was implemented as a Commerce-as-a-Service offering (CaaS) and is scalable and mobile. The powerful B2B functionalities out-of-the-box facilitated a rapid implementation. Thus, even under the restrictions of the Corona pandemic, the project was implemented within only six months. The resulting fully integrated after-sales portal offers a smooth ordering and checkout experience through seamless integration with Dynapac's various ERP systems. Price, stock and order information can be viewed in real time. A simple search and selection of individually matching spare parts and consumables further increases cross- and upselling potential. Through the interaction of the "My Fleet" function, an intuitive design and localized content, Dynapac significantly improves the customer experience and can optimize its fleet management. 

Freddy Lessmeister, Vice President Aftermarket Logistics at Dynapac is enthusiastic about the status achieved: "We are super happy with this fantastic project result. It is not only within budget, but was also realized within an ambitious time limit of only six months from signing the contract – especially so given the restrictions caused by the Corona pandemic. Great teamwork! Our thanks go to Intershop's partner Evident, Intershop and the entire Dynapac team".

Throughout the entire re-platforming project, the availability of the previous online store was guaranteed throughout. This is how the project is to be continued. In the coming months, the introduction of additional channels and countries is planned to completely replace the former e-commerce platform of all Dynapac companies worldwide.

About Dynapac:

Dynapac is a leading supplier of high tech soil and asphalt rollers, compact equipment and pavers, committed to strengthen customer performance by being a partner on the road ahead. Dynapac is represented worldwide via its own regional sales- and service offices, and cooperates with an extensive and professional distribution network. Headquartered in Wardenburg, Germany, Dynapac has production facilities in Europe, South America and Asia. Dynapac is part of the FAYAT Group.