Jena, Germany, October 07, 2019 – Swedish wholesaler Martin & Servera, which sells food, beverages and related equipment to gastronomy, is now fully connected to Karma App services to reduce food waste.
The Swedish Karma initiative offers business people the opportunity to sell products that have been over-calculated to customers at half price. Restaurants, for example, can sell unsold daily dishes that would otherwise have become kitchen waste.
Intershop customers Martin & Servera go one step further. The contractual partners are able to purchase excess stock from warehouses directly via the app thanks to an interface to the shop. The interface between the Karma app and the Intershop platform was developed by partner Accenture Interactive during an agile sprint.
Kristina Ossmark, Marketing Director at Martin & Servera: "Our restaurant partners are always on the lookout for new ideas for their menus. Using the Karma app, they can now obtain low-cost offers from our warehouses, which can be used cost-effectively as a basis for additional dishes or seasonal offers. This is sustainable in more than one way: We avoid wasting good food and reduce the investment risk of our restaurants when they test new menus."
Magnus Alzén, Senior Manager, Accenture Interactive comments on the integration: "The connection to the Intershop Commerce platform came almost effortless. Customers log into the Karma app with their regular login data. The commerce solution delivers a list of products to the app, and Karma returns the shopping basket to the commerce platform, which then performs the actual transaction with the ERP. This way, orders placed via Karma can also be viewed in the "My Account" area."
Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With more than 25 years’ experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.
Intershop is built to boost your business. Learn more at www.intershop.com.
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