Minimizing food waste: Martin & Servera links Intershop solution to Karma App
- Karma app enables restaurants to offer surplus portions to consumers
- Restaurants can obtain excess stock from warehouses
Jena, Germany, October 07, 2019 – Swedish wholesaler Martin & Servera, which sells food, beverages and related equipment to gastronomy, is now fully connected to Karma App services to reduce food waste.
The Swedish Karma initiative offers business people the opportunity to sell products that have been over-calculated to customers at half price. Restaurants, for example, can sell unsold daily dishes that would otherwise have become kitchen waste.
Intershop customers Martin & Servera go one step further. The contractual partners are able to purchase excess stock from warehouses directly via the app thanks to an interface to the shop. The interface between the Karma app and the Intershop platform was developed by partner Accenture Interactive during an agile sprint.
Kristina Ossmark, Marketing Director at Martin & Servera: "Our restaurant partners are always on the lookout for new ideas for their menus. Using the Karma app, they can now obtain low-cost offers from our warehouses, which can be used cost-effectively as a basis for additional dishes or seasonal offers. This is sustainable in more than one way: We avoid wasting good food and reduce the investment risk of our restaurants when they test new menus."
Magnus Alzén, Senior Manager, Accenture Interactive comments on the integration: "The connection to the Intershop Commerce platform came almost effortless. Customers log into the Karma app with their regular login data. The commerce solution delivers a list of products to the app, and Karma returns the shopping basket to the commerce platform, which then performs the actual transaction with the ERP. This way, orders placed via Karma can also be viewed in the "My Account" area."
About Intershop
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISHA) delivers the agentic commerce platform powering digital sales for the hidden champions and global powerhouses of B2B. More than 300 manufacturers, wholesalers, holding companies and business associations worldwide rely on Intershop to connect, simplify, and automate commerce across regions, brands, business models and channels. With their unrelenting B2B focus and platform designed to handle complexity, Intershop helps businesses grow their digital sales revenue, improve customer retention, and make their sales processes more efficient.
Intershop is built to boost your business. Learn more at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.
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