Integration of the rooom 3D Product Viewer in Intershop enables modern 3D product visualization in online stores

  • 3D product visualization – simple, universal and fast with Intershop
  • Increases customer interest, supports the purchasing process, and reduces return rates
  • Next step: 3D spare parts search and selection

Jena, Germany, February 1, 2022 – In cooperation with rooom, Intershop and Intershop Platinum Partner Smart Commerce, a promising extension for the Intershop Commerce Platform has been created. It enables simple, universal and very fast 3D product visualization in the Intershop PWA and configuration of the visualization directly via the Intershop solution.

The rooom 3D Product Viewer offers the possibility to present products online more vividly than ever before. Visitors of an online store can freely view any product from all sides and, if required, project it into their living room or bathroom, for example – with just one click via AR. These advantages of 3D visualization support the buying process, improve the product information content and thus ensure lower return rates.

Given this potential for e-commerce, Smart Commerce has integrated the rooom 3D Product Viewer, an application of the rooom productCloud, into the Intershop Commerce Platform – both in the front end (PWA) for 3D visualization and in the back end for configuration. Visualization on end devices don‘t entail extensive hardware requirements, and the high-performance Intershop PWA is further enhanced with the 3D Product Viewer, which is characterized by equally short loading times.

“Through this integration, our Virtual Experience Platform for 3D visualizations is also made available to e-commerce, especially to Intershop customers,” says Hans Elsner, CEO of rooom AG. “An important application scenario is, for example, the exact search for spare parts in 3D models or exploded drawings and their purchase directly from the model,” adds Markus Klahn, CEO of Intershop. “The cooperation of three Jena-based companies,” says Dr. Ludger Vogt, CEO of Smart Commerce, “generates a multitude of new possibilities in e-commerce, which can of course be used worldwide.”


About rooom AG

rooom™ is a global startup with more than 120 employees founded in 2016. In addition to its headquarters in Jena, the company has further locations in Germany and the USA. The company's experience platform enables the creation, management and publishing of interactive 2D, 3D, AR and VR experiences. It works on all desktop and mobile devices.
rooom's platform is designed to meet the marketing and visualization needs of various industries through its comprehensive product portfolio. This allows companies to design their own part of the metaverse. These include:

- eventCloud: platform for virtual & hybrid events.
- spaceCloud: interactive 3D spaces (e.g. real estate, properties, museums)
- productCloud: 3D product visualization (e.g. for online stores)
- immerseCloud: augmented reality content, e.g. for tourism, culture, books/print & digital learning.

About Smart Commerce SE

Smart Commerce offers complete services for planning, developing and operating high-end e-commerce platforms. The company is dedicated to the long-term online success of its business partners. With e-commerce experienced experts and special technical know-how at leading e-commerce platforms, Smart Commerce realizes all comprehensive e-commerce processes - from online store to web analytics. The Smart Way is the corporate culture: All employees are shareholders, creators and controlling bodies. They hold the shares of the SE and play an active role in shaping the company, from workplace-specific decisions to corporate values, goals and management principles. The legal form chosen is the Europa AG.

Learn more at

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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