Report: Intershop Commerce Platform best for manufacturers’ aftermarket sales and service

Jena, Germany, May 19, 2020 – Intershop is proud that in the recent report by Forrester Research, Inc. - "The Forrester Wave™: B2B Commerce Suites, Q2 2020” -  the Intershop Commerce Platform was ranked a “Strong Performer” and cited as best “for manufacturing companies that offer customer portals for aftermarket sales and service for heavy industrial equipment”. According to the report, Intershop delivers above par sales and service rep support and order management.

The complimentary report is available for download here: "The Forrester Wave™: B2B Commerce Suites, Q2 2020”

Customer-centric approach
An essential aspect of the Intershop Commerce Platform is its customer-centric approach within digital customer portal solutions for multinational manufacturing and wholesale enterprises. To improve customer satisfaction as well as cross- and up-selling, personalized offers of discounts, conditions or products are important. In the Forrester report, the Intershop platform received the highest score possible in the commerce management promotion criterion. To take personalization to the next level, the Intershop Commerce Platform offers deep integration into, for example, ERP and CRM systems.

Support for all sales channels
Intershop focuses on the reduction of cost-per-transaction for manufacturers and wholesalers. The Intershop Commerce Platform has advanced sales channel support functionality and received the highest score possible in the sales and service rep support criterion in the Forrester report. It enables B2B manufacturers and wholesalers to maintain multi-tiered customer relationships and make use of enablement for indirect sales - and dealer channels. Furthermore, it is also an important factor in terms of increasing internal efficiency.

Intershop is committed to supporting manufacturers and wholesalers in their digital commerce initiatives and earned the highest score possible in the account and contact management criterion in the Forrester report. Other strong points include innate strength at addressing complex customer organizations, personalization, contract management, order tracking and order history.

Omni-channel order management
To enable a seamless customer journey along all customer touchpoints, order management enables efficient fulfilment. This will reduce the costs of logistics while increasing customer satisfaction. In the Forrester report, the Intershop platform received the highest score possible in the order and inventory management criterion. Customers and sales reps benefit from a seamless personalized and real-time view of inventory, orders and returns across all channels and systems.

B2C customer experience, vital B2B functionality
Intershop CEO Dr. Jochen Wiechen: “We believe Forrester’s evaluation supports our strategic direction and commerce platform, which offers a B2C-like buying experience as well as a rich set of B2B features. It enables mid-sized to large manufacturing and wholesale enterprises to offer a personalized B2B customer portal with superb potential for business buyers and sellers. We are proud Forrester ranked our B2B commerce platform as a ‘Strong Performer’.”