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Clear Vision for Mister Spex

Growing with Intershop

Mister Spex is the largest online optician in Germany and one of the biggest in Europe, with more than 60,000 website visitors a day. In order to keep growing, the company needed to replace its proprietary e-commerce platform with a reliable and scalable solution that would enable quick, easy, and cost-efficient roll-out in new markets.

With the business also becoming more complex, Mister Spex opted for Intershop 7. This enables the company to add new functionality, sales channels, and market-specific stores as and when required—incorporating all channels and without any interruption in service.

Challenge

  • Migrate 240,000 products from the old platform to Intershop.
  • Enable virtual shopping via webcam or photo upload.
  • Create a consistent presence across all touchpoints—smartphone, PC, and offline store.

Solution

  • Intershop Commerce Management 7 provides a robust platform for online stores.
  • Platform is integrated with the Microsoft Dynamics NAV ERP system.
  • Intershop Product Information Management (PIM) ensures consistently high data quality.

Other Benefits

  • Personalized and convenient customer experience across all channels.
  • More purchases per visitor—thanks in part to highly personalized promotion pages.
  • Faster growth and investment security due to Intershop’s highly scalable solution.
Our plans to grow the business internationally meant we had to switch from our in-house store solution to a platform that would meet our complex technical needs: stability, scalability, and fast international roll-out. Intershop 7 is 100 percent what we were looking for—and we're convinced that Intershop is the best possible partner to help us achieve our ambitious goals.

Dirk Graber

CEO, Mister Spex GmbH

Mister Spex GmbH

Business Model
B2C

Sector
Retail

Industry
Health/Pharma

Implementation Partner
Experts in Motion AG

Synaptic Commerce Partner
Service Connector PAYONE
Emarsys B2C Marketing Cloud
Microsoft Dynamics Nav
Service Connector Klarna

Downloads

Contact us now

Tobias Giese
Vice President Digital Solutions

News about Mister Spex

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Mister Spex and Intershop win eCommerce Award for Excellence 2015