Orthopedic device company Breg Inc. introduces new B2B online store based on Intershop

  • New Intershop platform boosts efficiency, service and customer experience for U.S. provider of premium orthopedic products and services
  • Platform impresses with its flexibility and mature out-of-the-box B2B capabilities

Chicago, September 21, 2021 Intershop Communications, Inc., a leading, independent provider of innovative omni-channel commerce solutions, provides the new, modernized online store for Breg, Inc., a company that provides orthopedic bracing, cold therapy and DMEPOS management services globally. Headquartered in Carlsbad, Calif., the company is partner to 2,500 clinics, more than 6,000 orthopedic surgeons, and 1,500 Integrated Delivery Networks, providing DMEPOS products to more than five million patients annually.

With the go-live of Breg’s new e-commerce cloud platform based on Intershop, Breg digitalizes and improves the user experience for customers and employees with an innovative, state-of-the-art customer portal. Intershop was selected as the desired platform partner due to its extensive, rapidly available B2B functionalities as well as the flexibility and customizability of the platform.

The new online store enables Breg to process orders transparently and with maximum efficiency. Now training documents and product usage instructions are easily accessible and available 24/7. DSS Partners’ Intershop Accelerator Store (DIAS) also enables Breg to provide their key customers with their own sales portal featuring individual branding and simplified billing. After logging in via single sign-on (SSO), sales reps and customers can process multiple orders quickly, and easily switch between different locations, using a dropdown menu, to see client-specific information. By implementing an additional invoice management portal based on DIAS, billing information can quickly be retrieved from Breg’s ERP to compile all important information in a central customer view.

The loosely coupled, real-time integration of the Intershop Commerce Solution with Breg’s ERP provides customers and staff with real-time inventory information such as availability and prices, simplifying the management and maintenance of product details. Breg provides their customers a bulk ordering feature so they can quickly purchase multiple variants of the same product. As a manufacturer of orthopedic products, it’s critical for Breg to provide its customers with the highest standards and deliver its premium products as quickly and efficiently as possible, allowing patients to begin their healing.

“Our goal at Breg is to provide support at every step of the orthopedic journey for our customers and their patients,” said Taylor Fitzpatrick, Breg’s Customer Experience Manager. “Intershop helps us achieve that goal by providing a platform that is feature-rich and customer-centric, giving our customers individualized, transparent and flexible solutions while delivering the highest quality,”

“It also helps us comply with the specific requirements and regulations demanded in our industry,” Fitzpatrick added.

The implementation of the project has been executed by Intershop’s long standing Platinum Partner—DSS Partners.

Andy Stanis, Managing Director, Americas at Intershop: "Together with DSS Partners, we were able to define Breg’s specific needs and leverage the full potential of our Intershop Commerce Platform for a customer-centric buying experience. With Breg, we have gained a dynamic and innovative customer that we are fortunate enough to support with our products and services. We are proud to bring our platform to the important distribution of orthopedic products."


About Breg

Breg makes orthopedic bracing and devices, but more than that, the company makes durable medical equipment programs easier for our customers every step of the way, from hurt to healthy. Breg is committed to supporting practitioners through comprehensive partnerships, supporting patients with high-quality products and services, and delivering seamless support to facilities navigating the complexities of modern healthcare.

As the largest U.S. provider of cold therapy devices and second largest domestic provider of orthopedic bracing, Breg provides products to millions of patients annually. Founded in 1989, Breg is based in Carlsbad, Calif., and is a company of Water Street Healthcare Partners, a strategic investor focused exclusively on the health care industry. Visit www.breg.com.

Press contact Breg: Hillary Schuler-Jones / hschulerjones@breg.com

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at www.intershop.com.


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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