Improving Efficiency of Buildings and Business: ROCKWOOL Replatforms its B2B Web Shop to Intershop CaaS

  • relaunch of B2B platform to strengthen the customer experience
  • Intershop Commerce-as-a-Service for maximum flexibility
  • rollout to 39 countries within the next months

Jena, Copenhagen, December 12, 2018 – The ROCKWOOL Group, employer of about 11.000 people in 39 countries, world leader in stone wool solutions and other customized products for industrial applications, decided to boost its digitization efforts by scaling its B2B objectives globally. Therefore, the existing e-commerce solution is to be replaced by Intershop Commerce-as-a-Service.

As part of a general digitization strategy, the customer touchpoints of sales were a first priority to be adapted to their new requirements. An interaction of CRM, PIM and quotation platform with the dynamic storefront was additionally implemented.

Mirella Vitale, SVP Marketing, Communication & Public Affairs, ROCKWOOL Group: “With our business running worldwide, being successful in B2B means multi-country, multi-currency, multi-brand management with complex sales channels that need to go hand in hand. We were looking for a commerce solution that allows us to target different channels individually, while being able to scale without effort. Intershop CaaS proved most suited for this purpose."

Markus Klahn, COO of Intershop adds: “ROCKWOOL is all about sustainability in their products, but in growth in terms of digitization. We are supporting this by rolling out their new e-commerce platform, starting with a pilot in the coming months and expanding it deliberately thereafter with a seamless scalability of each channel.”

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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