Create innovative customer experiences with headless commerce

Provide your customers with a frictionless, personalized experience no matter and where they shop. Headless commerce lets you flexibly adapt to their changing needs.

innovative customer experiences with headless commerce

Take an innovative approach to customer experience with headless commerce

Modern businesses need to provide an optimal experience on every channel. Headless commerce improves your speed and flexibility, allowing you to publish product updates, blog posts, reviews and more to any screen or device, without involving your back-end developers.

Faster time-to-market

Optimize websites and implement new strategies in just a few days. Experiment, increase your agility and scale more efficiently.

Unique personalization

Provide a custom interface and targeted content like user-specific pricing, repeat purchases, and suggested products.

Truly omnichannel experience

Add touchpoints and publish content anywhere and everywhere. Start selling through voice commerce, progressive web apps, and even machines with screens.

Flexibility and speed

Headless commerce allows you to quickly create online stores and make updates without affecting the backend.

Intershop is the ideal solution for headless commerce

Discover the advantages of using headless commerce! With a single decoupled backend and a flexible, efficient commerce API layer, you can deliver a range of standard commerce services to a variety of touchpoints (the heads). Here are a few of the benefits:

API-based architecture

Every functionality is exposed through REST APIs so they can be used by any touchpoint.

We call that Composable Commerce.

B2B-specific APIs

Access 100+ APIs for B2B-focused features, plus integrated APIs for content management, customer engagement, order management, business intelligence and more.


We don’t just provide the APIs (headless) -- we also offer a Progressive Web App (PWA; the “head”).


Use GraphQL to easily aggregate data from multiple sources.

Buy and build

The Intershop Commerce Platform gives you all the frontend (PWA) and backend capabilities you need to set up and operate complete solutions.

Access new innovations

Use Intershop APIs to introduce innovative functionality and new business models, from integrations with Alexa and HoloLens to machine-as-a-service.

3 reasons why you should opt for headless commerce

A headless commerce platform enables you to provide different frontends or user interfaces for different commerce channels, because they are separated from its logic. You can have all your robust business processes from a web application, a mobile app or PWA, a terminal on a machine or via voice control. Imagine your device enabling you to buy consumables directly via a touch screen!

Headless commerce is fast because you can make sure that data only flows where it is needed. To provide a great digital experience in your online shop, you will have other tools in addition to an e-commerce engine: CRM, documentation management, ticket management systems, CPQ, IoT Monitoring....

A separated “head” will receive all necessary information directly from each source. This ensures that each backend system remains lean and fast. For example, a customer educating themself on a product detail page will receive the images from a DAM server, product information from the PIM, configuration from the CPQ and only the actual transaction is done by the e-commerce.

Headless commerce also allows you to hire better talent, for you need UX and graphic designers to create teasing user interfaces and backend developers that can focus on your business processes. This way, you can iterate, experiment, fail fast, learn fast and benefit from shorter release cycles.

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Want to learn how Intershop Commerce Management can transform your business?

Intershop is the leading choice for the world’s most successful B2B organizations. Get in touch with one of our specialists or book a demo to find out why.

Octavio Perales
Octavio Perales
Director of Digital Solutions Phone