iMedia B2B eCommerce Summit 2024

2.5 Days | 200+ Attendees |
25 Keynotes

The iMedia B2B eCommerce Summit, delivered in partnership with the B2B eCommerce Association, is an exclusive invitation-only event for B2B brand manufacturers, eCommerce professionals and wholesale distributors in Australia. This unique networking event is ideal for key B2B merchants and will see over 200+ attendees engage and experience three days of face-to-face business meetings, roundtable discussions, and world-class content, strategies and best practices delivered through diverse and captivating presentations.

2024 Theme – From Foundations to Future: Building B2B Excellence

The future of Australian B2B eCommerce is ours to build together. While we’ve been laying foundations in recent years, our industry is still in its infancy. This means one thing: immense opportunity.

This year’s theme for the B2B eCommerce Summit is filled with action, energy, and possibility. We know our destination; now it’s time to ignite our potential and achieve explosive growth. The conference caters to all eCommerce practitioners, regardless of their maturity level.

We’ll start by revisiting the essentials: crucial principles, technologies, and practices needed to future-proof your B2B operations. We'll contextualise these fundamentals within the current economic climate, exploring how to enhance efficiency in daily processes and forge better partnerships for mutually beneficial ecosystems.

The main focus is implementation. We’ll offer practical guidance and foster discussions on activating strategies within your organisation for maximum impact. Expect vibrant discussions on technology’s value, leveraging data to drive growth, manufacturer to distributor collaboration, CX strategy and exploring AI’s imminent role.

A key focus throughout will be customer adoption in B2B commerce. As companies introduce new technology solutions and ways of engaging with customers, driving adoption becomes crucial. We’ll explore strategies and success stories on fostering adoption both internally and externally, providing insights into best practices for maximising technology investments. Additionally, we’ll highlight the importance of change management and leadership strategies. The summit will highlight how strong leadership can guide organisations through transitions, ensuring teams are motivated and aligned to embrace change. Learn how to develop leadership strategies that inspire innovation and drive sustained success.

Sailing in Paradise with Intershop

Set sail with Intershop and over 70 attendees for an unforgettable journey along the stunning coastline of the Gold Coast, culminating in a visit to a secluded private beach. Relax, engage in meaningful conversations, and form new alliances.