B2C or B2B: e-food is the future
Refrigerator empty, but no time to shop on the weekend? The ability to buy food online and have it delivered to your door is a welcome convenience for many people. In the food wholesale sector, vendors have been digitizing their order processes for some time. The decisive factor in B2B e-commerce is having access to consistent product data across all available channels. With Intershop’s extensive out-of-the-box functionality, it’s easy to integrate your existing ERP system.
Intershop—the perfect partner for the e-food sector:
Mobile, chat, voice, or B2B platform: it’s essential to connect with all your customers through all possible channels. With Intershop, you can integrate every available touchpoint.
Time is money: let customers browse your entire range in seconds with the integrated Solr search instead of roaming the aisles or leafing through long lists.
Product recommendations are a key advantage in online food retailing. With Intershop, you can implement cross- and up-selling options as well as smart personalization through simple integration.
Added-value content: provide recipes and menu suggestions for your retail customers or excel in B2B with special service offers and technical information—all linked to the relevant product pages.
Intershop’s multi-client e-commerce solution enables fast and cost-efficient roll-out in new global markets or with new branded stores, without disrupting your existing operations.
E-Food – Opportunity and Challenge
Potential and pitfalls in online food selling
The Intershop platform allows us to show different pages, with relevant content tailored to their needs. This way, a pizzeria that orders once a week sees different products, with different prices, than a restaurant owner who has 40 restaurants and orders on a daily basis.