Highly efficient multichannel processes
Grupo Electro Stocks uses Intershop to offer its B2B customers the best service across all channels.
By updating their Intershop Platform and integrating punchout catalogs and product configurators, GES (Grupo Electro Stocks) significantly strengthened their e-commerce presence and expanded their customer base. This led to improved usability, faster navigation, and modern functionalities for B2B buyers.
Grupo Electro Stocks S.L.U. is a leading technical distributor in Spain, specializing in the provision of electrical, automation, climate control, and plumbing materials. Founded in 1981 in Barcelona, the company has developed into an industry leader. With over 900 employees and more than 80 sales points across 30 provinces in Spain, Grupo Electro serves professional installers in various fields such as electricity, plumbing, photovoltaics, heating, and cooling. Since 2019, the company has been part of the Würth Electrical Wholesale Group, while maintaining its brand, mission, and vision.
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Increase in revenue at the end of 2023 compared to the previous year
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Revenue growth in February 2024
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Number of product references on the platform increased to over 130,000
- Competitive pressure and digitalization: Key competitors in the industry were launching their own B2B commerce platforms, putting pressure on GES to invest in digitalization to avoid falling behind.
- Outdated Intershop Version: GES's existing Intershop version was outdated, leading to poor usability, slow navigation, and a lack of modern functionalities for B2B buyers.
- Lack of e-commerce activity until 2020: GES had not been very active in the e-commerce landscape until 2020, when it became a priority for their board members to invest in better positioning their e-commerce portal and increasing the share of online sales versus offline sales
- Upgrade: Sugerendo updated the Intershop Platform to the 7.10 version, resulting in better usability, faster navigation, and modern functionalities for B2B buyers.
- Integration of punchout catalogs: Thanks to pre-built punchout catalog capabilities, GES was able to quickly integrate with the e-procurement systems of large companies, expanding their customer base and increasing revenue.
- Enhanced product configurators: Integration of installation configurators from major manufacturers allowed customers to create complete project installations and load their bill of materials directly into their cart, simplifying and speeding up the purchasing process.
"Updating our Intershop platform with Sugerendo's expertise has been transformative. The robust and powerful functionalities of Intershop allowed us to seamlessly incorporate complex requirements and significantly improve our portal. This upgrade has been crucial in enhancing our B2B e-commerce capabilities and achieving our business objectives."
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