MUSIC STORE successfully migrated to Intershop's cloud-based Commerce Platform

  • Average page load time more than 50 percent faster due to cloud transformation
  • Upgrade to latest version Intershop Commerce Management 7.10
  • Database switch to MS SQL on Microsoft Azure

Jena / Cologne (DE), Germany, June 6, 2022 – MUSIC STORE professional GmbH has been relying on Intershop for over ten years. Due to the many years of cooperation and trust in the product, Europe's leading music retailer finally opted for the cloud transformation. In the course of this, the migration from the on-premise version 7.4 to the latest version 7.10 of the cloud-based Intershop Commerce Platform and a database switch to MS SQL Microsoft Azure took place.

“By upgrading to the latest Intershop version, MUSIC STORE can now access a comprehensive set of new functionalities and has much better sales opportunities for its diverse range of goods. I am very pleased with the decision to take this important step towards the cloud-based Intershop Commerce Platform,” said Markus Klahn, CEO of Intershop Communications AG.

Two central requirements were implemented as part of the migration project: First, the customer customizations had to be transferred one-to-one so that all functionalities of the old online shop were also available in the new system. Secondly, customers were to be presented with customized offers that took their needs into account thanks to improved personalization options.

The aim of the cloud transformation was to create a high-performance, scalable, and highly available platform. It also enables maximum flexibility, minimal maintenance times, and calculable hosting costs. “Initial measurements and analyses have shown that the average page load time on the new cloud platform is more than 50 percent faster compared to the previous on-premise environment,” says Michael Sauer, Managing Director of MUSIC STORE professional GmbH.

In the future, MUSIC STORE plans to integrate the SPARQUE.AI solution for personalized recommendations to further advance the topic of personalization. In addition, the frontend will be upgraded to the latest Intershop standard, and a Progressive Web App (PWA) will be introduced. This will bring even faster loading times and offer customers an optimized, app-like user experience.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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