Intershop publishes Digital Trends Report "B2B e-commerce in 2024: A brave new world"

  • Report provides exclusive insights into upcoming trends and technologies in B2B e-commerce
  • Artificial intelligence as a clear growth driver
  • Increased demand for sustainability and cyber security

Jena, November 21, 2023 - In recent years, the world has changed fundamentally due to the massive acceleration in the development of digital solutions, the first practical applications of artificial intelligence in everyday life and an increased and targeted interest in sustainability.

In particular, AI technology, which is used in almost all areas of B2B and B2C e-commerce, will help brands and companies to optimize processes, evolve and increase profitability while reducing their carbon footprint. The use of AI-based solutions for B2B companies will thus become the basis for future-proof and profitable operations and the driving force behind global commerce.

Intershop's CEO Markus Klahn reports on the German government's digital summit, which is currently taking place in Jena: "Artificial intelligence is already being used in many places and was omnipresent at the market of digital opportunities, where the Intershop Copilot was presented. The Digital Trends Report shows which trends are indispensable for B2B companies. Based on the impressions gained, I can say that only those companies that adapt to the brave new world as quickly as possible have a real chance of mastering the future."

In the Digital Trends Report "B2B e-commerce in 2024: A brave new world", Intershop looks at how B2B companies can

  • benefit from AI-powered predictive commerce functionalities,
  • keep their digital immune system up-to-date,
  • build a future-proof e-commerce solution using the composable commerce approach,
  • bring the vision of autonomous commerce to life and which tools are needed for this.

The report also addresses the questions of

  • whether self-service portals will become a standard,
  • whether AI can provide sustainable solutions for your order management system (OMS),
  • what the digital marketplace of the future will look like.

You can get a free copy of the report here.

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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Mercedes Zaremba
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