Intershop and Copperberg release essential e-commerce report for the manufacturing sector

  • Report serves as a resource for B2B companies aiming to lead in the dynamic field of e-commerce
  • Study provides actionable strategies for enhancing operations, organization and commerce technology
  • Driving growth through the synergy of digital maturity, artificial intelligence and data

Jena (GER), April 9, 2024 – In the rapidly developing B2B e-commerce landscape, it is crucial to prioritize buyer convenience. A new collaborative study by Intershop and Copperberg reveals that AI-driven companies see up to 95% higher customer satisfaction and an 88% increase in customer loyalty. This report demonstrates that digital maturity is a game changer for the buying journey to drive customer lifetime value and business growth.

This report is the result of a hybrid study, incorporating both qualitative and quantitative research techniques. Insights from 113 leading European manufacturers offer a snapshot of the underlying market attitudes and trends.

Titled "The definitive guide to digital buyer convenience in B2B", this resource not only maps out the current e-commerce terrain, but also highlights the critical role of clear key performance indicators (KPIs) to continuously improve digital buyer interactions. The study demonstrates that companies can significantly improve the customer experience and drive growth through artificial intelligence, data and commerce technology.

With their latest publication, Intershop and Copperberg are primarily addressing B2B companies aiming to lead in the dynamic field of digital commerce. The most important findings at a glance:

  • Delivering a seamless and convenient digital buying experience increases customer loyalty, conversion, and lifetime value.
  • An integrated strategic approach to operations, organization, and commerce technology adoption is fundamental to improving digital buyer interactions.
  • Setting clear KPIs is key to measuring customer value at each stage and prioritizing user convenience throughout the buying process.
  • Integrating AI, data, and commerce technology is critical to optimizing the digital buying process, increasing customer satisfaction, and driving conversion and efficiency.
  • Data analytics plays a pivotal role in understanding customer behavior and preferences, enabling continuous improvement in conversion rates.
  • To remain competitive in the B2B market, companies must adapt to the rapid pace of digital transformation, which requires continuous learning and flexibility.

Markus Klahn, CEO of Intershop, comments: "As a frontrunner in B2B e-commerce, we closely follow the sector’s rapid progress. Partnering with Copperberg, our ongoing research since 2020 across leading European manufacturers provides a detailed look at digitalization strategies. The resulting report serves as both a benchmark and a source of inspiration for other companies on the road to digital transformation."

You can get a free copy of the report here.


About Copperberg

Copperberg is an expert original content creation company specializing in the manufacturing sector. With years of experience, we have cultivated a robust global business network, supported by continuous research and relationships with key stakeholders in the manufacturing industry. Our reputation for reliability and success is built on delivering outstanding platforms that provide key insights into industry challenges, future trends, and market developments. Our business platforms serve as catalysts for growth and global relationship-building within the industry.

Learn more at

About Intershop

Intershop (founded in Germany 1992; Prime Standard: ISHA) enables the world’s leading manufacturers and wholesalers to digitalize, transform, and boost their businesses. Our e-commerce platform and cloud-based technology give B2B companies the power to establish and expand their digital presence, improve customer experience, and increase online revenue. With 30 years experience and a global presence, we help our 300+ clients turn products into profits, customers into business partners, and transactions into lasting relationships.

Intershop is built to boost your business. Learn more at


This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

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