Finland’s Largest Magazine Publisher Boosts its Online Business with Intershop
Sanoma Magazines Finland serves various market needs for its readers including delivering customised comic and book club webshops. These sites were delivered over nine different e-commerce platforms with no synergies between them causing inefficiencies for the e-commerce team. For these reasons, the publisher was unable to swiftly launch new webshops and products to react to its market. Furthermore, the back-end system was outdated and needed to be replaced.
With Intershop, Sanoma Media Netherland created one big shop in six months and four different shops and more than 80 brands, themes and action stores in the next six months. Doing this enabled each Sanoma Media Netherlands brand to improve its online identity, offer subscriptions and related products in the proper, branded environment.