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Case study

Large Agricultural Supplier Incitec Pivot Fertilisers Leads B2B

Incitec Pivot Fertilisers

Incitec Pivot Fertilisers Limited is the largest supplier of fertilisers in Australia; the largest supplier of explosives products and services in North America; and the second largest supplier of explosives products and services in the world. The company was established in 2003 when Incitec Fertilizers and the Pivot group merged. Over the years, the merger substantially expanded with the acquisition of Southern Cross Fertilisers in 2006 and Dyno Nobel in 2008, a key player in the explosives sector.

The company’s core value has always been delivering on promises and being customer centric. With the onset of digital transformation, the business needed a solution that could focus on strengthening and advancing their B2B e-commerce presence. To achieve these objectives, Intershop Commerce Suite was deployed as the backbone digital platform for the new site.