Study / Report
Create A B2B E-Commerce Plan That Wins Over Customers, Partners, And Colleagues
Getting it right from the start
Building a world-class B2B e-commerce business requires that digital business professionals define and prioritize key issues, allocate scarce resources, and avoid costly missteps. This report explores how B2B companies create industry-leading experiences by addressing five strategic issues:
performing effective customer segmentation,
adopting proper differentiation,
defining clear goals,
allocating sufficient resources,
and cultivating a culture of excellence.
This is an update of a previously published report. Forrester revised this edition with new data and customer examples for continued relevance and accuracy.