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Telstra Advertising Network extends Major Contract with Intershop

  • Telstra Advertising Network, formerly known as Telstra Media Classifieds, extends Managed Service Agreement with Intershop
  • New contract focuses on extending the current platform to accommodate business needs and growth
  • In addition launching a new mobile platform, and potentially bringing on additional online business onto a single managed digital solution is planned
  • Total value of the contract about EUR 11 million

Jena, Germany, March 28, 2012 – Intershop Communications AG, provider of integrated e-commerce solutions, has received a new order from the Australia's largest telecommunication company Telstra. The contract encompasses services with a total value of approximately $14.25 million AUD over a 3 year period, which corresponds to about 11 million EUR. The new contract extends a previous engagement with Telstra with a similar structure which began in July 2009.

In June 2008 Intershop originally developed a C-to-C platform dedicated to auctions and classifieds for the Telstra subsidiary Sensis ( based on Intershop’s Enfinity Suite 6 standard software. It became later the leading shopping platform of its kind in Australia. Based on the new contract Intershop will deliver additional services.

Telstra uses Intershop-technology in various parts of its complex infrastructure, both customer facing, but also as a major platform for its backend-processes.

“Obviously our online—offering for end users and business customers requires absolute reliability, excellent usability and high performance. However, the processes in the background are decisive when it comes to providing both customer service and the efficiency that Telstra needs to operate its business successfully. The technology and know-how Intershop delivers are core components for the success we see here” says Shane Dwyer, Group Manager Digital Media Operationsat Telstra Advertising Network.

“Telstra has become one of our biggest customers. We are more than happy to see this successful relationship prosper. It does not only prove the flexibility of our e-commerce-platform, but also our power to execute on the most ambitious international projects.” explained Henry Göttler, Management Board member at Intershop Communications AG.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication