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Teaching Materials Supplier Betzold Switches to Full-Service Offering from Intershop

  • All online stores to migrate to Intershop by end of 2011
  • Mail-order specialist using Intershop’s transaction platform and full-service offering

Jena, Germany, February 17, 2011 – Arnulf Betzold GmbH, Germany’s leading mail-order supplier of teaching materials, educational games and media, and school equipment, recently became an Intershop full-service customer. Accordingly, Intershop is taking over operation of the company’s online stores. The French Web store is already up and running at By the end of 2011, five additional national stores will have migrated to Intershop, along with the B+B Direktversand and Edumero brands.

The Betzold range of over 25,000 products will also be available via multiple marketplaces, which will be connected via the transaction platform of Intershop subsidiary TheBakery. This integrated solution will enable Betzold to add products from other suppliers without the associated inventory and cost risks.

The e-commerce initiative also allows Betzold to optimize its online sales processes, thus achieving substantial cost savings.

A delighted Albrecht Betzold says: “We deliberately opted for an experienced e-commerce specialist, who can handle all migrations quickly and autonomously, leaving us to focus on our own business. At the same time, thanks to TheBakery we can significantly extend our reach.”

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication