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Red Wing Shoe Company Selects Intershop’s Enfinity Suite to Power Global E-Commerce Initiative

Jena, Germany – October 5, 2011 – Intershop Communications AG, a leading e-commerce software and services -provider, today announced that Red Wing Shoe Company, a leading manufacturer and retailer of premium footwear and garments, has selected Intershop’s e-commerce software and consulting services to be at the core of their Red Wing Shoe Customer Wow Initiative.  “For more than a century, Red Wing Shoes purpose-built footwear has been at the spearhead of innovation and excellence in the manufacturing of premium work boots.   We take great pride in providing personalized service and the highest quality products to our customers.  Intershop’s Enfinity Suite will help us to expand our brand worldwide while preserving the same personal experience our customers expect.  Partnering with Intershop means we can fulfill that expectation while also leveraging the advantages of multi-channel commerce.” said Joe Topinka, Red Wing Shoe CIO.

Intershop will implement a full commerce solution which will support the extensive Red Wing Shoe store distribution network and multi-channel commerce.   “Having a scalable, highly flexible e-commerce platform where we can easily and quickly launch international web stores is an important part of our growth strategy” added Mr. Topinka. Dr. Ludger Vogt, Management Board member at Intershop Communications AG said “We are pleased to be the selected e-commerce partner for Red Wing Shoe Company. We recognize their immense brand loyalty has been built over a century of excellent personal service.  We are eager to be central to the Customer WOW initiative while preserving that which has made their company and brand great.”

About Red Wing Shoe Company
Based in Red Wing, Minnesota, The Red Wing Shoe Company is a leading manufacturer of premium footwear and garments.  Since 1905, Red Wing Shoe Company has offered a unique blend of quality and performance.  Product lines range from traditional work boots that have been the staple of skilled workers for the past century to footwear for the outdoor enthusiast.  Brands include Red Wing, Heritage Collection, WORX, Vasque, and Irish Setter.
Company URL:  www.RedWingShoes.com

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication