Jena, Germany, October 12, 2010 – Intershop is making it even easier for store managers to assess and manage online performance. The Enfinity Customer Information Center (CIC) creates targeted reports, enabling analysis of long-term trends and fast resolution of short-term problems. Possible scenarios include using business and marketing reports to evaluate individual products, product categories, customer buying patterns, or the impact of specific campaigns. The information obtained can be used to develop appropriate marketing strategies to boost online sales. Companies can also see at a glance what works—and what doesn’t. The CIC is part of an innovation initiative by Intershop, whereby the e-commerce specialist is investing in targeted development of new solutions.
The CIC tool gives store managers reliable information, such as store visitors’ search and buying behavior, all displayed in easy-to-understand graphics and tables. Report intervals and periods can be defined on any basis and thus aligned with specific needs. Intershop also uses the CIC for its own in-house operation of customer Web stores. Ronni Swialkowski, store manager at Intershop: “The CIC is our central reporting platform and can also be accessed by cell phone. The information it supplies enables us to provide partners and colleagues with the very latest sales figures.”
The CIC also delivers important information on technical aspects of store operation. Tight integration with Enfinity Suite 6 allows users to identify virtually every deviation from the norm, enabling fast, focused intervention.
Updates and upgrades ensure that the system is always up-to-date. In addition, Intershop maintains close contact with its customers during ongoing development of new functions and statistics options. The full-service e-commerce provider also processes and analyzes data on request.
For more information about the Customer Information Center, visit: http://www.intershop.com/community/topic/52.html.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.