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Mail-Order Tool Supplier Otelo Expands E-Commerce Activities with Intershop

  • Mail-order retailer Otelo develops multi-channel model for European customers
  • Intershop e-commerce solution integrates B2C, B2B, and partner channels
  • Convenient, centralized product data management for all target groups

Jena, Germany, June 15, 2010 – Having successfully launched its first online store for business customers, mail-order tool specialist Otelo is now adding extra channels across Europe. The move is a further step in the company’s transformation from pure catalog retailer into a multi-channel business focusing on e-commerce. Otelo’s initial French website and the new portals in Germany, Switzerland, and other European countries are all powered by Intershop’s Enfinity Suite. To centrally manage product data for all channels, the Paris-based company integrated the product information management (PIM) system of Intershop partner Heiler.

Product data management enables Otelo to offer custom product ranges to its 20,000 B2C, B2B, and distribution customers without having to maintain data in different systems, such as ERP, online store, warehouse management, and media database. Product information relating to some 60,000 items is fed directly from the PIM into the store software via a standard interface. Otelo targets its customers, who include DIY enthusiasts, industrial organizations, and distributors throughout Europe, with tailored product ranges. Thanks to Intershop’s e-commerce platform, the company can also flexibly adapt its contact activities and marketing campaigns to specific audiences.

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication