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Lenscare AG is "2006 Online Store of the Year"

Intershop customer wins award at Mail-Order Conference in Wiesbaden - Jury praises service, product knowledge, and customer information

Jena/Wiesbaden, Germany - October 25, 2006 - Kiel-based Lenscare AG was recognized at this year's German Mail-Order Conference with the "2006 Online Store of the Year" award. The awards ceremony took place today, Wednesday, at the conference venue in Wiesbaden. Lenscare, Europe's biggest mail-order supplier of contact lenses and accessories, was a surprise winner, beating and the prior year's winner,

Powered by packaged Enfinity Suite 6 software from Intershop, the Lenscare shopping platform for contact lenses, care products, and accessories particularly impressed the jury with its compelling blend of products, service, and customer information from the homepage onward. The distinguished panel also commended the smooth handling of purchases and the ability to buy products via a choice of channels. The jury praised Lenscare for proving that even small companies can achieve major online impact.

Lenscare board member Michael Jurcher: "This award means a lot to us. As a manufacturer and provider of medical products, delivering the high level of customer advice, service, and information necessary with such items is a key challenge." The new store was developed last year, going live in December 2005. "It reflects our ten years of experience in selling medical products," comments Jurcher.

Lenscare is certified across Europe as a manufacturer of medical products. As well as high-end Lenscare-branded products, the company provides items from many leading manufacturers, which can be ordered by catalog, online, or by phone. Lenscare products are also available in many pharmacies.

The company employs 55 people at its Kiel headquarters but will grow to around 70 by the start of 2008. Lenscare AG is currently experiencing the strongest sales growth in its history.

The German Mail-Order Conference in Wiesbaden is the biggest industry event in Europe for mail order, dialog marketing, and e-commerce. The jury for the "Best Online Store" category comprised Patrick Palombo (the member of the advisory board of trade journal "Der Versandhausberater" responsible for e-commerce and new media issues, Hamburg), Ossi Urchs (Internet consultant and guru from the early days of the Web, Offenbach), and Joachim Graf (publisher of, Hightext-Verlag, Munich).

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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is an independent, internationally leading provider of omnichannel commerce solutions. The latter are available as cloud-based commerce-as-a-service solutions or as licensed models and combine the expertise from over 25 years of software development for online commerce. Upon request, Intershop orchestrates the entire omnichannel commerce process chain – from the design of online channels to the implementation of software to fulfillment. Around the globe more than 300 enterprise customers run Intershop solutions Customers include large corporations such as HP, BMW, Würth and Deutsche Telekom as well as medium-sized enterprises. Intershop operates in Europe, the USA and the Asia-Pacific region.

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication