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Jena, Germany, August 13, 2013 – Due to changing shopping habits and new technical possibilities B2B commerce experiences a fundamental change. In general, commerce has moved from offline and online to Commerce Everywhere.
In order for B2B retailers to profit from the trend that analysts continue to predict, they need to make their concepts and sales channels more attractive for B2B retailers. This can be achieved i.e. through the realization of B2C-like shopping experiences for their B2B customers.
How B2B merchants can take advantage of the digital evolution and actively participate in the transformation of B2B commerce, you can read in the new Intershop paper “6 tips for more success in B2B commerce”:
Tip 1: Attract business buyers to the online self-service
Tip 2: Optimize purchasing experience
Tip 3: Address unique needs of business buyers
Tip 4: Support multiple touch points
Tip 5: Focus on personas and roles not product features
Tip 6: Integrate systems and consolidate data
The free paper with a detailed description of the individual tips for more success in B2B commerce can be downloaded in our media center.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.