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Intershop Webinar on Building a Successful B2B E-Commerce Business featuring Independent Research Firm

  • Research analyst Andy Hoar to present findings from “Key Trends in B2B E-Commerce for 2013”
  • Attendees will learn how channel-mapping strategies can help grow B2B revenue

San Francisco, CA, March 18, 2013 – Forrester Research estimates that B2B e-commerce in the US will be a $559 billion market by the end of 2013*. To capitalize on this growing market, companies must invest in B2B e-commerce sites that can maintain channel harmony, optimize distribution, and profit from opportunities.

Guest speaker, Forrester Research analyst, Andy Hoar, will join Intershop for a webinar that explores specific ways companies can grow B2B revenue by leveraging channel complexity and providing a great customer experience.

All registrants will be able to download the Forrester Research Report, “Key Trends in B2B e-Commerce for 2013.” As part of the B2B e-commerce playbook, this report outlines the landscape and some key trends that eBusiness and channel strategy professionals will see in the world of B2B e-commerce over the next 12 to 18 months. Forrester believes that B2B e-commerce organizations must address three key trends in 2013: growing demand for B2C-like B2B e-commerce experiences; increasing channel conflict between direct sales organizations and e-commerce operations; and rising demand for scarce B2B e-commerce talent.

WHAT:  Intershop webinar featuring Forrester Research on Building a Successful B2B E-Commerce Business

WHEN:  Wednesday, March 27, 2013 10:00 – 10:30 AM PDT/1:00 – 1:30 PM

WHO: Andy Hoar, Senior Analyst serving eBusiness & Channel Strategy Professionals, Forrester Research, Inc.


*Source:  Key Trends in B2B E-Commerce for 2013, Forrester Research, Inc., October 18, 2012


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About Intershop

Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at

This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.

Intershop Public Relations

Heide Rausch
Head of Corporate Communication