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Kowloon, Hong Kong, China, and Jena, Germany, February 5, 2013 – Intershop Communications AG announces the incorporation of their Hong Kong entity Intershop Communications Asia Limited. The headquarters of the new Intershop subsidiary are located in the bustling retail district of Tsim Sha Tsui, Kowloon, Hong Kong.
Implementation Partner, Accentrix, an e-commerce and business solutions provider, will support Intershop Communications Asia Limited to continue to build its already established customer base in Asia. With Intershop’s highly engineered commerce engine, customers are able to meet the demands of their ever-changing and complex market requirements, from product and catalog management, order management and support for internationalisation. Customers benefit from Intershop’s comprehensive commerce platform that is designed to support every aspect of multi-channel e-business, for today and tomorrow.
Intershop’s enterprise multi-channel e-commerce platform includes full support of double-byte characters, such as Simplified Chinese. This ensures businesses operating throughout Asia are able to provide multi-language solutions where necessary.
“Opening an office in Asia enables us to better support our existing customers and to expand our customer base in the Asia Pacific region”, explains Jochen Moll, Member and Spokesman of the Board of Management, Intershop.
In China multi-channel e-commerce is growing rapidly, particularly mobile commerce. The Economist has reported that in China, e-commerce already accounts for nearly 5% of total retail sales, similar to the United States. By 2015, online sales in China are expected to account for 9% of overall retail sales*.
Intershop Communications AG (founded in Germany 1992; Prime Standard: ISH2) is the leading independent provider of omni-channel commerce solutions. Intershop offers high-performance packaged software for internet sales, complemented by all necessary services. Intershop also acts as a business process outsourcing provider, covering all aspects of online retailing up to fulfillment. Around the globe more than 300 enterprise customers, including HP, BMW, Würth, and Deutsche Telekom run Intershop solutions. Intershop is headquartered in Jena, Germany, and has offices in the United States, Europe, Australia, and China. More information about Intershop can be found online at www.intershop.com.
This news release contains forward-looking statements regarding future events or the future financial and operational performance of Intershop. Actual events or performance may differ materially from those contained or implied in such forward-looking statements. Risks and uncertainties that could lead to such difference could include, among other things: Intershop's limited operating history, the unpredictability of future revenues and expenses and potential fluctuations in revenues and operating results, significant dependence on large single customer deals, consumer trends, the level of competition, seasonality, risks related to electronic security, possible governmental regulation, and general economic conditions.